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Marketing
product and service mangement
| Term | Definition |
|---|---|
| Aseptic Packaging | Aseptic processing is the process by which a sterile (aseptic) product (typically food or pharmaceutical) is packaged in a sterile container in a way that maintains sterility. Drink boxes. |
| Blisterpacks | a type of packaging in which a product is sealed in plastic, often with a cardboard backing |
| Brand | a type of product manufactured by a particular company under a particular name |
| Brand Extension | an instance of using an established brand name or trademark on new products, so as to increase sales. |
| Brand Label | Private-label products or services are typically those manufactured or provided by one company for offer under another company's brand. Private-label goods and services are available in a wide range of industries from food to cosmetics to web hosting |
| Brand Licensing | Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time. |
| Brand Mark | The brand mark is a design element, such as a symbol (e.g., Nike swoosh ), logo (e.g., Yahoo! graphic), a character (e.g., Keebler elves) or even a sound (e.g., Intel inside sound), that provides visual or auditory recognition for the product. |
| Brand Name | a name given by the maker to a product or range of products, especially a trademark. |
| Category Management | a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products |
| Cause Packaging | Cause branding is the process of crafting and marketing a social or environmental identity in order to differentiate a business or otherwise enhance the image of a business's overall brand. |
| Co-Branding | designate (a product or service) with the brands of joint manufacturers or sponsors. |
| Generic Brands | A type of consumer product that lacks a widely recognized name because it typically isn't advertised. Generic brands are usually less expensive than brand-name products due to the lack of promotions, which can inflate the cost of a good or service. |
| Grade Label | a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product offered for sale. |
| Mixed Brand | when a product sold as a "name brand" and a "store brand" are identical. |
| Mixed Bundling | allows customers to purchase the goods either together as a bundle or separately. One of the crucial differences between mixed bundling and pure bundling is that some customers purchase only a single item. |
| National Brands | The brand name of a product that is distributed nationally under a brand name owned by the producer or distributor, as opposed to local brands (products distributed only in some areas of the country), and private label brands |
| Planograms | a diagram or model that indicates the placement of retail products on shelves in order to maximize sales. |
| Price Bundling | a strategy whereby a seller bundles together many different goods/items being sold and offers the entire bundle at a single price. |
| Private Distributor Brands | a brand that is owned and distributed by a re seller without displaying the manufacturer's identity. Private label brands are used by retailers and wholesalers to maximize their profit margins and to offer lower prices. |
| Product Depth | the amount of sub-products offered by a business within a particular line of products. increasing it can involve adding new, related products to an existing product line or increasing the number of varieties of a particular product offered |
| Product Item | It includes the total number of varieties or models offered by the company. Let us define the term: Philip Kotler: “A product mix is the set of all product lines and items that a particular seller offers for the sale to buyers.” |
| Product Life Cycle | A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. |
| Product Line | a group of related products under a single brand sold by the same company. Companies sell multiple product lines under their various brands. |
| Product Mix | refers to the total number of product lines that a company offers to its customers. For example, a small company may sell multiple lines of products. |
| Product Modification | attempt by companies to extend the length of the Product Life Cycle by making small, or big changed to a product to keep customers interested in the product, or cause them to buy accessory items to keep the product popular |
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mopogofo
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