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Marketing Mngt 7

Vocabulary Terms Chpt 17

connecting directly with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships direct marketing
An organized collection of comprehensive data about individual customers or prospects, including geographic, demographic, psychoographic, and behavioral data customer database
Direct marketing by sending an offer, announcement, reminder, or other item to a person at a particular physical or virtual address direct-mail marketing
Direct marketing through print, video, or digital catalogs that are mailed to select customers, made available in stores, or presented online. catalog marketing
Using the telephone to sell directly to customers. telephone marketing
Direct marketing via telephone, including direct-response television advertising and home shopping channels direct- response television marketing
Company efforts to market products and services and build customer relationships over the Internet. online marketing
A vast public web of computer networks that connects users of all types all around the world to each other and to an amazingly large "information repository." internet
The so-called dot-coms, which operate only online without any brick-and-mortar market presence. click-only companies
Traditional brick-and-mortar companies that have added online marketing to their operations. Click- and- mortar companies
Business selling goods and services online to final customers Business-to-consumer online marketing
Business using B2B Web sites, e-mail, online catalogs, online trading networks, and other online resources to reach new business customers, serve current customers more effectively, and obtain buying efficiencies and better prices. Business-to-business online marketing
Online exchanges of goods and information between final consumers. Consumer-to-consumer online marketing
Online exchanges in which consumers search out sellers, learn about their offers, and initiate purchases, sometimes even driving transaction transaction terms. Consumer-to-business online marketing
A Web site designed to build customer goodwill, collect customer feedback, and supplement other sales channels, rather than to sell the company's products directly. Corporate Web site
A Web site that engages consumers in interactions that will move them closer to a direct purchase or other marketing outcome Marketing Web site
Advertising that appears while consumers are surfing the Web, including display ads, search-related ads, online classified, and other forms. Online advertising
The Internet version of word- of-mouth marketing- Web sites, videos, e-mail messages, or other marketing events that are so infectious that customers will want to pass them along to friends. Viral marketing
Online social communities-blogs, social networking Web sites, or even virtual worlds- where people socialize or exchange information and opinions. Online social networks
Unsolicited, unwanted commercial e-mail messages. Spam
Created by: trgresham