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16th Stack

TermDefinition
Advertising media Channels of communication used by businesses for delivering promotional messages to target groups of consumers.
Alternative-press newspaper Papers that serve younger, trendier crowds interested in the arts and entertainment.
Avatar A graphical representation of a person or company that is used in web environments including virtual worlds and chat rooms.
Broadcast media Promotional media including radio and television that may be transmitted through the air, cable, or internet.
Business magazines Magazines that appeal primarily to members of the business community.
Community newspaper A suburban or rural paper delivered to residents in a geographic area.
Consumer magazines Magazines that are generally read by individuals for personal enjoyment during their leisure time.
Demographics The physical and social characteristics of the population.
Direct mail Promotional medium that comes to consumers' homes and businesses in the form of letters, catalogs, postcards, folders, faxes, and e-mails.
Directory advertising Promotional messages found in directories of a general nature such as the Yellow Pages or in specialized listings of companies in an industry.
Do-Not-Call registries Databases containing personal telephone numbers that, by law, telemarketers are not permitted to call.
Electronic direct mail Promotional messages that are delivered over computer networks to e-mail addresses.
Human billboards Individuals who have been hired to wear tattoos (either temporary or permanent) that advertise specific companies or products.
Human directionals Individuals wearing or holding signs to advertise a business or product.
Infomercial Lengthy commercial that looks like a television program.
Movie theater advertising Promotional messages shown prior to the screening of a film in a movie theater; also includes posters, stand-ups, and other advertisements present in a movie theater lobby.
Opt-in e-mail marketing Sending electronic promotional messages with a recipient's permission and allowing the recipient to request removal from the subscriber list at any time.
Out-of-home media Promotional media that are delivered to consumers when they are away from home.
Podcast A digital recording that is distributed over the internet and downloaded to a computer or mobile device for playback.
Pop-up ads Promotional messages that appear in a separate browser window.
Portal Popular starting point for surfing the Web; a gateway to the Web; a directory that offers a variety of features such as news, chats, weather, etc.
Poster panels Outdoor advertising space on which posters containing advertising messages are affixed; also known as billboards.
Printed direct mail Sales letters, catalogs, folders, booklets, and postcards delivered through the postal service.
Product placement A type of "other" media that uses products as props in movies, television shows, and computer games.
Publications Category of advertising media that includes newspapers and magazines that are printed on a regular basis.
Short messaging service (SMS) Technology that allows people to sends text messages over their cell phones.
Smishing Illegal activity that involves posing as a financial institution or other business and sending fraudulent text messages requesting personal information such as account numbers and passwords; similar to internet phishing.
Spam Junk e-mail that the recipient did not request and does not follow the recipient to request removal from the subscriber list; also known as unsolicited commercial e-mail.
Specialty media A type of "other" media that features a business's logo, is useful, and is given away freely.
Spectacular A type of out-of home advertisement built to order and often designed with neon lights or moving parts.
Target market The particular group of customers a business seeks to attract.
Telemarketing Advertising medium grouped with "other" media that utilizes telephone service to promote a product either by phoning prospective customers or providing a number for them to call.
Transit poster A type of out-of-home advertisement found in various modes and locations of mass transportation.
Created by: ZLittle97
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