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Intro to IMC

FINAL

QuestionAnswer
Direct mail and mobile can be integrated by using a QR code. True or False? true
Kroger plus card is an example of what? a continuity program
One of the advantages of utilizing coupons is that the results are easily tracked. True or false? true
In 2013, the majority of coupons were distributed through the Internet. True or False? false
A page of numerous coupons for one brand of products is called an FSI, which stands for: freestanding insert
The IKEA "Moving the Store" campaign discussed in class is an example of how to engage your target audience. True or False? true
Simple integration is one of the positive aspects of using Internet marketing. What does 'simple integration mean? website address can easily be promoted in other IMC efforts.
Active interaction and passive interaction are the types of customer service on the Internet. True or false? true
Which of the following types of cause marketing campaigns permits the use of an aspect of a nonprofit brand to be used by a company in exchange for a fee? liscensing
A company's website does not need to reflect the same tone of voice and visual cues as the other pieces in its IMC campaign.True or False? false
This type of website engages the viewers using some form of entertaining activity: destination websites
Coupons, sampling, and bonus packs are forms of in-store promotions
Americans have a more positive image of the company when it supports a cause. True or False? true
Products in highly competitive categories do not benefit from the use of sales promotions. True or false? false
Vertical banner ads are known as: skyscrapers
What is it called when two mutually compatible products team up to share one promotion? crossruffing
Ad re-targeting works by placing a cookie on your computer when you visit a website or view an item online. True or False? true
Coupons account for what percent of all customer sales promotions? 70 percent
More than half of the 329 billion coupons distributed in 2013 were redeemed. True or false? false
Excessive use of sales promotion can lead to: damaged brand image
SMS and QR codes are mobile media marketing options. True or false? true
A contest is based entirely on chance. True or False? true
Partnering with which company created controversy for the Susan G. K organization? KFC
Which of the following businesses discussed in class offers customers the option to order at home by pressing a refrigerator magnet? Red Tomato Pizza
What is just as customer focused as marketing gets without resorting to a person selling? Internet marketing
Like advertising, sales promotion tells consumers why they should by a product. True or false? false
The two most basic types of radio formatting are talk and music. True or false? true
The length of the spot and the type of product determine the cost of radio advertising. True or false? false
When a company produces an event to promote itself, it is called event sponsorship. True or false? false
Personal selling is used mostly in business-to-consumer marketing. True or false? true
There are more than 10,000 commercial radio stations in America. True or false? true
The two most popular and expensive radio advertising slots include mornings from four to seven and evenings from five to nine. True or false? false
Radio advertising helps IMC be consumer focused by offering promotional opportunities through contests or sweepstakes. true
In a radio script, sound effects are typed in all caps. True or false? true
A standard half-hour television program contains eight minutes of commercials. True or false? true
Spot television advertising gives companies the opportunity to run their ads in individual markets rather that on a national basis. true
In a PAN SHOT, the camera moves left or right from a fixed point. true
28. In a commercial script, sound effects is abbreviate: SFX
29. What is a good direct mail response rate of the total mailings. 2 percent
In radio advertising, a donut uses a live opening and closing message by a DJ with a prerecorded message in the middle. True or false? true
In a radio script, the word count should be 20-30 words for a 30-second commercial. True or false? false
The script and storyboard are developed in the production phase. True or false? false
Use the instruction “COVER” in a script when one image will sit on top of another image, color, or pattern. True or false? true
A typical direct mail kit includes a sample of the product. True or false? false
Almost 100 percent of direct mail is never opened. false
Coding the order form in a direct mail kit, allows you to charge the postage back to the purchaser. True or false? false
Direct response is the use of mass media vehicles, such as newspapers and television, where the consumer can directly respond to the message via the telephone, the mail, or the Internet. True or false? true
Excessive use of sales promotion can lead to a surplus of product inventory. True or false? true
Created by: tmjones5
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