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3.03

TermDefinition
Alteration A product-mix strategy where a business switchs lines
Broad product mix All the product mix that a business offers
Cannibalization When the sales of one product takes away of another in a company
Competition Rivalry between business used to attract customer
Consistency The product having same everything
Contraction Deleting a product from a mix
Deep product mix All the product mix and items a business offers
Depth Number of, Sizes, colors of a product that is offered
Expansion Adding more product mix and items
Goods Touchable items you buy
Liabilities The responsibilities of a company
Narrow Product Mix Some of the product mix that is offered
Product item A good,service or idea that is for sell
Product line Group of items
Product mix Assortment of items made by the same people
Product-mix strategies They way a business handles things
Service untouchable things you can buy
Shallow product mix Few of the thing that are offered
Target market Group that a product is made for
Trading down Adding or lowering a price
Trading up Lowering or adding a price
Width Number of products that a company offers
Created by: BETAsatchel
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