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Advertising Strats.
6th grade FCS Advertising Strategies
| Question | Answer |
|---|---|
| Advertisers try to convince you that if you don't use their product, you are a nerd. | are you cool enough |
| Join the crowd! Don't be left out! | bandwagon |
| Cartoons make kids identify with products | cartoon characters |
| Who would ever imagine that food could be this fun? | excitement |
| Advertisers use fact and statistics to enhance a product's credibility. Opinions are used to confuse the consumer into thinking they are facts. | facts and figures |
| a product is shown as something that brings the family together | family fun |
| Advertisers use glowing words or phrases to draw your attention | glittering generality |
| Ads that draw a consumer into a story and make them feel good. | heart strings |
| always seem perfect. Attractive and pleasant looking - everyone seems to get along! Represent the types of families that we all want to be like. | ideal kids/families |
| Advertisers put down their competitors product to make their own | name calling/put downs |
| Advertisers don't give you the full story about their product | omission |
| Advertisers hope that if you see a product or hear it's name over and over again, you will be more likely to buy it. | repetition |
| Advertisers make a product look bigger or smaller than it actually is | scale |
| Music and other sound effects add to the excitement of commercials. | sounds good |
| Sports stars and celebrities are telling you that their product is the best! | star power |
Created by:
lyssa720
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