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TermDefinition
Brand an impression or experience associated with a company
Brand Champion the person who made the brand
Brand Cues element thatt remind you of a brand
Brand Identity item or word that make you think of a brand
Brand Name what the brand is seen has or is called
Brand Personality how your brand behaves
Brand Symbol The design of a brand
Core Values The brand beliefs and qualities
Mission Statement The message that a brand has with it
Touch points All the times the business has work to improve their brand
Trademark a legal method of owning a saying or image
U.S. Patent and Trademark Office The part of the govt that deal with branding
Vision Statement what the owner of the business want for the company
Created by: BETAsatchel
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