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2.07
Term | Definition |
---|---|
Brand | an impression or experience associated with a company |
Brand Champion | the person who made the brand |
Brand Cues | element thatt remind you of a brand |
Brand Identity | item or word that make you think of a brand |
Brand Name | what the brand is seen has or is called |
Brand Personality | how your brand behaves |
Brand Symbol | The design of a brand |
Core Values | The brand beliefs and qualities |
Mission Statement | The message that a brand has with it |
Touch points | All the times the business has work to improve their brand |
Trademark | a legal method of owning a saying or image |
U.S. Patent and Trademark Office | The part of the govt that deal with branding |
Vision Statement | what the owner of the business want for the company |