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Lesson 9 Internet Services and Business Tools

• Two popular mass-marketing technologies used to push advertisements, promotions and emergency broadcasts to customers are: o Opt-in e-mail marketing o Opt-in mass texting services
• List server – collects and distributes information to and from listserve groups
o List servers:  LISTSERV (www.lsoft.com)  Majordomo (www.greatcircle.com/majordomo)  Lyris (www.lyris.com)
o Listserve group – participants who subscribe to a mailing list through a list server
• File Transfer Protocol (FTP) o Used to transfer files between two computers o Public FTP servers generally allow anonymous logon and allow downloading of files only o Files are downloaded via the FTP "get" command o Corporate FTP servers usually require a user name and password
• Common compression utilities include: o Zip/unzip o Bzip2/bunzip2 o Bzip/bunzip o Gzip/gunzip o Compress/uncompress o RAR/WinRAR
• Remote Desktop Connection is part of Microsoft Terminal Services, which is a suite of tools that enables computers to function as dedicated clients to a server running Windows o You use Remote Desktop Connection to control a remote computer; similar to VNC
• In a peer-to-peer network each computer has both client and server capabilities
• SETI Institute – www.seti.org search for extrateresstrial
• The ipconfig command – displays your system's IP configurations
• The ping command – tests connectivity between a source system and a destination system
• The tracert command – determines the path between a source system and a destination system
• Open source – a peer-based development process in which the source code is available to anyone and can be developed concurrently
• Open-source licenses: o GNU General Public License (GPL) o BSD License o Apache License o Mozilla Public License (MPL) o Common Public License (CPL)
• Proprietary software – software that is owned by an author or entity
• End-user license agreement (EULA) – a legal contract between the software's author and the end user who uses the software
• Proprietary software – software that is owned by an author or entity
• A typical EULA: o Copyrights the code so that it belongs to the author o Specifies exactly how an end user may use the software
• Patent – a set of exclusive rights granted to an inventor for a fixed period of time upon disclosure of the invention
• Patent jurisdiction: • Patents do not apply worldwide • You must apply to a specific patent office belonging to a particular country or group of countries
• Patent controversy: • Patents can squelch creativity • Patents can increase cost • Patents are difficult to enforce and apply
Created by: spearaylall