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Consumer Behavior
Exam 1: Part 1
| Question | Answer |
|---|---|
| Why Is China very attractive to marketers around the world? | Because of its massive population, rising income, and emerging youth market. |
| What is the study of Consumer Behavior? | The study of individuals , groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. |
| What are some applications of consumer behavior? | Marketing strategy, regulatory policy, informed consumers, and social marketing. |
| Mia is concerned how her marketing activities will affect individual consumers as well as society at large. Mia is implementing____. | Social Marketing. |
| Most economically developed societies are legitimately referred to as ____ societies. | Consumption |
| To survive in a competitive environment, an organization must provide its target customers more _____ than is provided to them by its competition. | Value |
| The difference between all the benefits derived from a total product and all the costs of acquiring those benefits is known as: | Customer Value |
| What are the 4 C's? | 1) Clients 2) Costs 3) Communication 4) Convenience |
| T/F: Consumer Behavior is a complex, multidimensional process. | True |
| What are all 5 stages in the consumer making process? | 1) Problem Recognition 2) Information Search 3) Alternative Evaluation 4) Purchase Decision 5) Post-purchase Decision |
| Acculturation | The process of adopting the cultural traits or social patterns of another group. |
| Affluenza | A painful, contagious, socially transmitted condition of overload, debt, anxiety, and waste resulting from the dogged pursuit of more. |
| Achievement role | Based on performance criteria over which the individual has some degree of control. |
| Ascribed role | Based on an attribute over which the individual has little or no control. |
| What birth years are the baby boomers associated with? | End of world war II and 1964 |
| Baby Boomers are characterized by: | High education, high incomes, and dual career households. |
| Generation Y (Millennials) includes people born when? | 1977 - 1994 |
| Generation Y is characterized by: | A strong sense of independence and autonomy, assertive, self-reliant, emotionally and intellectually expressive, innovative, and curious. Older teens and young adults. |
| What are born again christians? | Characterized by a strong belief in the literal truth of the bible, a very strong committment to their religious beliefs, and encouraging other s to believe in jesus christ. |
| What are born-again christians best known for? | Tend to have somewhat lower educations and income levels than the general population. Tend to have more of a traditional gender role orientation. Known for political stands on issues like abortion and homosexual rights. |
| Traditional Housewife | Generally married. prefers to stay at home. Very home and family oriented. Desires to please husband and children. Generally content with role. |
| Trapped Housewife | Generally married. Would prefer to work, but stays at home because of young children, lack of outside opportunities, or family pressure.Concerned with lost opportunities. |
| Trapped Working Woman | Married or single. Would prefer to stay at home, but works because of economic necessity or social or family pressure. Enjoys household activities but frustrated with lack of time. Resents missed opportunities for family activities. |
| Career Working Woman | Married or single. Prefers to work. Derives satisfaction and meaning from employment rather than, or in addition to, home and family. Content with role and views home maintenance as a necessary evil. |
| Country of Origin (COO) Effect | Consumers interpret products more positively when they are manufactured in a country they perceive positively. |
| Culture | The complex whole that includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society. |
| Cultural Values | Widely held beliefs that affirm what is desirable. |
| Norms | Rules that specify or prohibit certain behaviors in specific situations. |
| Sanctions | Penalties ranging from mild social disapproval to banishment from the group. |
| Generation | A group of persons who have experienced a common social, political, historical, and economic environment. Also referred to as an age cohort. |
| Cohort Analysis | Process of describing and explaining the attitudes, values, and behaviors of an age group as well as predicting its future attitudes, values, and behaviors. |
| Cause-related Marketing (CRM) | Marketing that ties a company and its products to an issue or cause with the goal of improving sales or corporate image while providing benefits to the cause. |
| Social Marketing | The application of marketing strategies and tactics to alter or create behaviors that have a positive effect on the targeted individuals or society as a whole. |
| Market Segment | A portion of a larger market whose needs differ somewhat from the larger market. |
| Conspicuous Consumption | Purchase and use automobiles, homes, yachts, clothes, and so fort primarily to demonstrate their great wealth. |
| Environment-oriented Values | Prescribe a society's relationship to its economic and technical as well as it physical environment. |
| Subculture | A segment of a larger culture whose members share distinguishing values and patterns in behavior. |
| Ethnic Subcultures | Those whose members' unique shared behaviors are based on a common racial, language, or national background. |
| African Americans | Constitute 13% of the American population. On average are younger and tend to have less education and lower household income levels. |
| Traditional Gender Orientation | A marriage in which the husband assumes the responsibility for providing for the family and the wife runs the house and takes care of the children. |
| Modern Gender Orientation | A marriage in which the husband and wife share responsibilities. Both work, and they share homemaking and child care responsibilities. |
| Glocalization | The adaptation of a product or service specifically to each locality or culture in which it is sold. |
| Green Marketing | Generally involves 1) developing products whose production, use, and disposal is less harmful to the environment 2) developing products that have a positive impact on environment 3) tying the purchase to an environmental organization or event. |
| Greenwashing | When a company or organization spends more time and money claiming to be "green" through advertising and marketing than actually implementing business practices that minimize environmental impact. |
| Injurious Consumption | Occurs when individuals or groups make consumption decisions that have negative consequences for their long-run well-being. |
| Upper Americans: Upper-Upper Class | Aristocratic families who make up the social elite. Generally the nucleus of the best country clubs and sponsors of major charitable events. |
| Upper Americans: Lower-Upper Class | Often referred to as the "new rich -- the current generation's new successful elite" |
| Upper Americans: Upper-Middle Class | Consist of families who possess neither family status derived from heritage nor unusual wealth. Occupation and education are key aspects of this social stratum. Successful professionals, independent business people, and corporate managers. |
| Middle Americans: Middle Class | Composed of white collar workers (office workers, school teachers) and high-paid blue collar workers (plumbers, factory supervisors). Typically a college education and an average income. |
| Middle Americans: The Working Class | Consists of skilled and semiskilled factory, service, and sales workers. LIve in modest homes or apartments that are located in marginal urban neighborhoods, decaying suburbs, or rural areas. |
| Lower Americans: The Upper-Lower Class | Consists pf individuals who are poorly educated and have very low incomes, and work as unskilled laborers. Most have minimum wage jobs. |
| Lower Americans: The Lower-Lower Class | Very low incomes and minimal education. Often unemployed for long periods of time and the major recipient of government support and services provided by nonprofit organizations. |
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KAzetapi
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