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Campaigns & Election

Exam 2

QuestionAnswer
What are the TYPES of political advertisements that might appear on television? Biography Record Issue Attack Response
What are the STYLES of political advertisements that might appear on television? Talking Head Documentary Creative/Production Info-mercial
What are the APPEALS of political advertisements that might appear on television? Facts Humor Emotion Endorsements: Testimonials Endorsements: Person on the Street
Naval Appropriations Bill of 1867 - Prohibited federal officials from requesting political contributions from workers in the Naval Yard - Applied to all government workers in Civil Service Reform Act
Tillman Act of 1907 Forbade corporations and banks from directly contributing to candidates for federal offices.
Federal Corrupt Practices Act of 1910 Required public disclosure from all congressional candidates.
Federal Election Campaign Act of 1971 - Contribution limits on PACs, individuals, parties and candidates to their own campaign - Expenditure limits on candidates and groups independent of candidates - Public funding for presidential primary and election candidates. - EEC
Bipartisan Campaign Reform Act of 2002 - Increased contribution limits - Prohibited national parties from raising or spending soft money - Required state & local parties to pay for federal elections with hard money - Prohibited federal candidates from raising or spending soft money - No mi
Bipartisan Campaign Reform Act of 2002 Continued... - Prohibited corporations & unions from using soft money for electioneering communications - Required disclosure of electioneering communications - Required political parties to choose between making coordinated expenditures or independent expenditures
McConnell v. FEC (2003) - Minors must be allowed to contribute - Can't limit expenditure of political parties
Anthony Downs, "Economic Theory of Democracy" and The Economic Theory of Voter Turnout If the median voter can be identified, then the choice of candidates and the choice of policies will gravitate toward the positions of the median voter.
The Party Identification Model - Psychological attachment to a political party - People less partisan today - Deviating elections makes party registration important
The Issues Model Voting based on issues
The Retrospective Model - Based on what the voters know did happen - Vote based on the performance of the incumbent
Myth of the Independent Model - The idea of independent voters is a myth - Independent voters are just as likely to vote for the party they lean towards
What factors best explain why voters do not turn out to vote? - Elections laws prohibit or discourage voting - Psychological & skill behaviors - Weak link between party organizations & party in the electorate - Insufficient information about candidates & offices
Created by: Darth Chrisious