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Misc Marketing Terms
| Question | Answer |
|---|---|
| the practice of persuading someone to do something by using force or threats | coercion |
| easily influenced because of a lack of critical ability | impressionable |
| to label or categorize | stereotyping |
| moral principles that govern a person's or group's behavior | ethics |
| a situation requiring a choice between equally undesirable alternatives | dilemma |
| not morally correct | unethical |
| make (a statement or story) more interesting or entertaining by adding extra details, especially ones that are not true | embellish |
| giving an appearance or impression different from the true one; misleading | deceptive |
| the place where something happens, especially an organized event such as a concert, conference, or sports even | venue |
| the chain of individuals and organizations involved in getting a product or service from the producer to the consumer | channel |
| the imparting or exchanging of information or news | communication |
| a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy | press/news release |
| a television strategy for attracting the audience's attention and holding it over a span of time | newscast teaser |
| a package of promotional material provided to members of the press to brief them, especially about a product, service, or organization | press/media kit |
| an unofficial market or trade in something, especially unissued shares or controlled or scarce goods | gray market |
| a fundamental truth or proposition that serves as the foundation for a system of belief or behavior or for a chain of reasoning | principles |
| unstructured | without formal organization |
| moonlight | have a second job in addition to one's regular employment |
| annual | occurring once every year |
| guilty | responsible for a specified wrongdoing |
| cookie | used to identify the user or track their access to the server |
| reliable | consistently good in quality or performance; able to be trusted |
| valid | legally or officially acceptable |
| internal | of or situated on the inside |
| rating scale | a set of categories designed to get information about a quantitative or a qualitative feature |
| likert scale | A scale used in a questionnaire where on a scale of 1-5, 5 is excellent and 1 is horrible |
| balanced scale | a scale using equal numbers of positive and negative questions and/or responses |
| advantage | a condition or circumstance that puts one in a favorable or superior position |
| process | a series of actions or steps taken in order to achieve a particular end |
| recommendation | a suggestion |
| minimum | the least or smallest amount possible |
| biased | unfairly prejudiced for or against someone or something |
| profitability | the potential of a business to be successful and to make money (profit) |
| inventory | a complete list of items such as property, goods in stock, or the contents of a building |
| generate | to produce, arise, or come about |
Created by:
melinda.fornes
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