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marketing
| Question | Answer |
|---|---|
| In business, a marketing concept will list information such as ethnic background, age, income level, and geographic location. | False |
| Selling camping gear through catalogs mailed to Sierra Club members and other outdoors people is an example of place utility | True |
| According to the text the place is the means of getting the product into the consumers hands | True |
| Buy one get one free. This is an example of distribution | False |
| People who share similar needs and wants and who can purchase your products are called a market | True |
| A marketing mix is a formal written document which directs activities for a specific time. | False |
| The owner of a miniture golf business provides her customers with | A service |
| Which economic utility increased when fast food restaurants began accepting credit cards? | Possession Utility |
| At the end of her one-week stay at a luxury hotel, Jennifer completed a form rating the hotel's service, food , and accommodations. This is an example of what marketing tool? | Market Research |
| Which of the following utilities is not directly related to marketing? | Form utility |
| After watching Saturday morning cartoons, Bobby asked his mom to buy him Honey Nut Cheerios. According to the text Bobby is considered... | a consumer |
| The Good Ol' Barbecue Sauce Company began marketing a new sauce that includes spices often found in Asian cuisine. How is the company segmenting its market? | Demographics |
| Which of the following purchases would most likely be made with discretionary income? | Magazine Subscription |
| The Cracked Pot Pottery ware company decided to sell its coffee mugs in the local espresso shops. What type of marketing decision was this? | Place |
| The Music Stand direct-mail company wants to send catalogs to music teachers, dancers, and other music lovers. What type of data would be helpful in this endeavor? | Psycographic |
| According to the text which U.S. ethnic population is declining, relative to other ethnic populations? | Caucasian |
| During the last three months of the year, a grocery store stocks its shelves with plenty of canned pumpkin in order to increase the pumpkin's ______ utility. | Time |
| Obtaining the money needed to start and operate a business is a marketing function known as __________ | Finnancing |
| Retailers offer their customers installment or layaway plans in order to increase the ______ utility of their products. | Possesion |
| The employees of a home-improvement warehouse are expert craftspeople who enjoy giving customers advice about do-it-yourself projects. The employees' advice increases the ______ utility of their goods | Information |
| Birthday Bears Inc. has just received an order for 1,000 units from Unique Gifts. This is an example of a(n) ____________________ market. | Industrial |
| Shopping at Target and paying cash for your purchases is a function of ____________________. | Pricing |
| After conducting market research, Whole Breads Inc. decides to introduce a new low carb muffin to increase their sales. What basic marketing strategy applies? ____________________ | Product |
| When demand and production for a product increases in the world of Marketing, what usually decreases? | Prices |
| A combination of geographic, demographic and psychographic data about a group of people can be used to create a customer ____________________. | Profile |
| Expectations that reflect a marketing plans objectives is called an _________________ | Performance Standard |
| A company's mission statement, quality of staff, experienced executives can all be found in a _________________________. | Company Analysis |
| Political, Economic, socio-cultural and technological are four areas that make up the _______ | PEST Anaylisis |
| The current state of the ________ is of interest to all businesses because it shape both business costs and consumer spending. | Economy |
| During times of _________ research and development along with plans for new facilities will stop or slow down. | Recession |
| Obtaining, developing, or improving a product | product/service management |
| Deciding how much to charge for goods and services | pricing |
| The added value of a product in economic terms | Selling |
| Providing customers with goods and services | Utility |
| Planning, Promoting, and distributing products | Marketing |
| Tangible items | Goods |
| Percentage of total sales generated by competing companies | Market Share |
| Deciding how goods get into customers hands | Distribution |
| Businesses that buy products for use in their operations. | industrial market |
| Product, price, place, promotion | marketing mix |
| Brief overview of entire marketing plan | Executive summary |
| Characteristics such as age, gender, ethnic background, income | Demographics |
| Analysis of outside influences on an orginization | Environmental scan |
| Putting a market plan into action and managing it | Implemntation |
| Information about where people live | geographicas |
| Separating large groups into smaller groups based on characteristics | market segmentation |
| Product information gathered from internet use | Generation y |
| A combination of four strategies used to market a product | marketing mix |
| Alert to changes in laws and regulations | External opportunities |
| Money left after taking out tazes | disposable income |
Created by:
Hhaskins