marketing Word Scramble

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Question	Answer
In business, a marketing concept will list information such as ethnic background, age, income level, and geographic location.	False
Selling camping gear through catalogs mailed to Sierra Club members and other outdoors people is an example of place utility	True
According to the text the place is the means of getting the product into the consumers hands	True
Buy one get one free. This is an example of distribution	False
People who share similar needs and wants and who can purchase your products are called a market	True
A marketing mix is a formal written document which directs activities for a specific time.	False
The owner of a miniture golf business provides her customers with	A service
Which economic utility increased when fast food restaurants began accepting credit cards?	Possession Utility
At the end of her one-week stay at a luxury hotel, Jennifer completed a form rating the hotel's service, food , and accommodations. This is an example of what marketing tool?	Market Research
Which of the following utilities is not directly related to marketing?	Form utility
After watching Saturday morning cartoons, Bobby asked his mom to buy him Honey Nut Cheerios. According to the text Bobby is considered...	a consumer
The Good Ol' Barbecue Sauce Company began marketing a new sauce that includes spices often found in Asian cuisine. How is the company segmenting its market?	Demographics
Which of the following purchases would most likely be made with discretionary income?	Magazine Subscription
The Cracked Pot Pottery ware company decided to sell its coffee mugs in the local espresso shops. What type of marketing decision was this?	Place
The Music Stand direct-mail company wants to send catalogs to music teachers, dancers, and other music lovers. What type of data would be helpful in this endeavor?	Psycographic
According to the text which U.S. ethnic population is declining, relative to other ethnic populations?	Caucasian
During the last three months of the year, a grocery store stocks its shelves with plenty of canned pumpkin in order to increase the pumpkin's ______ utility.	Time
Obtaining the money needed to start and operate a business is a marketing function known as __________	Finnancing
Retailers offer their customers installment or layaway plans in order to increase the ______ utility of their products.	Possesion
The employees of a home-improvement warehouse are expert craftspeople who enjoy giving customers advice about do-it-yourself projects. The employees' advice increases the ______ utility of their goods	Information
Birthday Bears Inc. has just received an order for 1,000 units from Unique Gifts. This is an example of a(n) ____________________ market.	Industrial
Shopping at Target and paying cash for your purchases is a function of ____________________.	Pricing
After conducting market research, Whole Breads Inc. decides to introduce a new low carb muffin to increase their sales. What basic marketing strategy applies? ____________________	Product
When demand and production for a product increases in the world of Marketing, what usually decreases?	Prices
A combination of geographic, demographic and psychographic data about a group of people can be used to create a customer ____________________.	Profile
Expectations that reflect a marketing plans objectives is called an _________________	Performance Standard
A company's mission statement, quality of staff, experienced executives can all be found in a _________________________.	Company Analysis
Political, Economic, socio-cultural and technological are four areas that make up the _______	PEST Anaylisis
The current state of the ________ is of interest to all businesses because it shape both business costs and consumer spending.	Economy
During times of _________ research and development along with plans for new facilities will stop or slow down.	Recession
Obtaining, developing, or improving a product	product/service management
Deciding how much to charge for goods and services	pricing
The added value of a product in economic terms	Selling
Providing customers with goods and services	Utility
Planning, Promoting, and distributing products	Marketing
Tangible items	Goods
Percentage of total sales generated by competing companies	Market Share
Deciding how goods get into customers hands	Distribution
Businesses that buy products for use in their operations.	industrial market
Product, price, place, promotion	marketing mix
Brief overview of entire marketing plan	Executive summary
Characteristics such as age, gender, ethnic background, income	Demographics
Analysis of outside influences on an orginization	Environmental scan
Putting a market plan into action and managing it	Implemntation
Information about where people live	geographicas
Separating large groups into smaller groups based on characteristics	market segmentation
Product information gathered from internet use	Generation y
A combination of four strategies used to market a product	marketing mix
Alert to changes in laws and regulations	External opportunities
Money left after taking out tazes	disposable income

Created by: Hhaskins