marketing
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| In business, a marketing concept will list information such as ethnic background, age, income level, and geographic location. | False
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| Selling camping gear through catalogs mailed to Sierra Club members and other outdoors people is an example of place utility | True
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| According to the text the place is the means of getting the product into the consumers hands | True
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| Buy one get one free. This is an example of distribution | False
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| People who share similar needs and wants and who can purchase your products are called a market | True
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| A marketing mix is a formal written document which directs activities for a specific time. | False
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| The owner of a miniture golf business provides her customers with | A service
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| Which economic utility increased when fast food restaurants began accepting credit cards? | Possession Utility
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| At the end of her one-week stay at a luxury hotel, Jennifer completed a form rating the hotel's service, food , and accommodations. This is an example of what marketing tool? | Market Research
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| Which of the following utilities is not directly related to marketing? | Form utility
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| After watching Saturday morning cartoons, Bobby asked his mom to buy him Honey Nut Cheerios. According to the text Bobby is considered... | a consumer
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| The Good Ol' Barbecue Sauce Company began marketing a new sauce that includes spices often found in Asian cuisine. How is the company segmenting its market? | Demographics
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| Which of the following purchases would most likely be made with discretionary income? | Magazine Subscription
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| The Cracked Pot Pottery ware company decided to sell its coffee mugs in the local espresso shops. What type of marketing decision was this? | Place
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| The Music Stand direct-mail company wants to send catalogs to music teachers, dancers, and other music lovers. What type of data would be helpful in this endeavor? | Psycographic
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| According to the text which U.S. ethnic population is declining, relative to other ethnic populations? | Caucasian
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| During the last three months of the year, a grocery store stocks its shelves with plenty of canned pumpkin in order to increase the pumpkin's ______ utility. | Time
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| Obtaining the money needed to start and operate a business is a marketing function known as __________ | Finnancing
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| Retailers offer their customers installment or layaway plans in order to increase the ______ utility of their products. | Possesion
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| The employees of a home-improvement warehouse are expert craftspeople who enjoy giving customers advice about do-it-yourself projects. The employees' advice increases the ______ utility of their goods | Information
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| Birthday Bears Inc. has just received an order for 1,000 units from Unique Gifts. This is an example of a(n) ____________________ market. | Industrial
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| Shopping at Target and paying cash for your purchases is a function of ____________________. | Pricing
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| After conducting market research, Whole Breads Inc. decides to introduce a new low carb muffin to increase their sales. What basic marketing strategy applies? ____________________ | Product
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| When demand and production for a product increases in the world of Marketing, what usually decreases? | Prices
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| A combination of geographic, demographic and psychographic data about a group of people can be used to create a customer ____________________. | Profile
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| Expectations that reflect a marketing plans objectives is called an _________________ | Performance Standard
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| A company's mission statement, quality of staff, experienced executives can all be found in a _________________________. | Company Analysis
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| Political, Economic, socio-cultural and technological are four areas that make up the _______ | PEST Anaylisis
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| The current state of the ________ is of interest to all businesses because it shape both business costs and consumer spending. | Economy
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| During times of _________ research and development along with plans for new facilities will stop or slow down. | Recession
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| Obtaining, developing, or improving a product | product/service management
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| Deciding how much to charge for goods and services | pricing
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| The added value of a product in economic terms | Selling
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| Providing customers with goods and services | Utility
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| Planning, Promoting, and distributing products | Marketing
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| Tangible items | Goods
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| Percentage of total sales generated by competing companies | Market Share
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| Deciding how goods get into customers hands | Distribution
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| Businesses that buy products for use in their operations. | industrial market
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| Product, price, place, promotion | marketing mix
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| Brief overview of entire marketing plan | Executive summary
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| Characteristics such as age, gender, ethnic background, income | Demographics
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| Analysis of outside influences on an orginization | Environmental scan
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| Putting a market plan into action and managing it | Implemntation
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| Information about where people live | geographicas
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| Separating large groups into smaller groups based on characteristics | market segmentation
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| Product information gathered from internet use | Generation y
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| A combination of four strategies used to market a product | marketing mix
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| Alert to changes in laws and regulations | External opportunities
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| Money left after taking out tazes | disposable income
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