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Media Law Final

TermDefinition
Impartial Juror free from the dominant influence of knowledge acquired outside the courtroom.
Voire Dire A preliminary exam the court makes of people chosen to serve as jurors in a trial
Change of Venue Moving a trial to a distant community in order to find jurors who have not read or viewed prejudicial publicity about the defendant
Continuance Delay of a trial or hearing
Admonition Instruction from a judge to jury to avoid talking to other people about the trial
Sequestration Separating the jury from the community during the trial
Gag Orders A restrictive court order that prohibits all or some participants in a trial from speaking about a case or that stops publications and broadcasting stations from reporting on certain aspects of a case
Prurient Having or encouraging an excessive or shameful interest in sexual matters
Copyright The body of law that protects the works created by writers, painters, photographers, performing artists, inventors and others who create intangible property
Fair Use Provision of the copyright law that permits a limited amount of copying of material that has been properly copyrighted
Parody Imitation of style of writer, artist, photographer, etc., with deliberate exaggeration for comic effect
Commercial Speech Doctrine The legal doctrine that states that truthful advertising for products and services that are not illegal is normally protected by the First Amendment
National Advertising Division An industry organization that evaluates and rules on the truthfulness of advertising claims
National Advertising Review Board The appeals body of a two-tier system created by the advertising community in 1971 for self-regulation Works closely with NAD, the investigative body
Federal Trade Commission A five-member body appointed by the president whose function is to administer the federal laws relating to advertising, antitrust and many other business matters.
Bait and Switch Advertising An illegal ad strategy in which the seller baits customers by an ad with a low-priced model of a product but then switches customers who seek to buy the product to a much higher-priced model
Puffery Often expansive hyperbole about a product that does not contain factual claims of merit
Consent Order A document in which an individual agrees to terminate a specific behavior, such as an ad campaign, or to refrain from a specific action, such as making a certain ad claim
Litigated Order An order issued by a government agency requiring that a particular practice, such as a certain ad, be stopped
Substantiation FTC rule that requires advertiser to prove the truth of claims made about a product or service
Corrective Advertising Stop old campaign and run new— honest—campaign Forces advertiser to run new ads saying that in the past the old ads were deceptive
Testimonials Ad message that consumers are likely to believe reflects the opinions, beliefs, findings or experience of a party other than the sponsoring advertiser Celebrity or average person endorses a product
Federal Communications Commission A five-member body appointed by the president whose function is to administer the federal broadcasting and communication laws.
Federal Communications Act Law, adopted in 1934, that is the foundation for the regulation of broadcasting in the United States Created FCC, which is responsible for “meeting the public interest, convenience or necessity” PICON
Fairness Doctrine Required the holders of broadcast licenses to present controversial issues of public importance and to do so in a manner that was honest, equitable and balanced.
Equal Time Rule Equal Time rule deals only with political candidates
Children's Television Act of 1990 Requires each broadcast TV station to serve the educational and informational needs of children through its overall programming, including programming specifically designed to serve these needs (“core programming”)
Safe Harbor Period refers to the time period between 10 p.m. and 6 a.m. during which a station may air indecent and/or profane material.
Candidate Access Rule Forbids broadcasters from instituting an across-the-board policy that denies all candidates for federal office the opportunity to use the station to further a political campaign
Created by: 869230564