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Ch. 6 Vocab

TermDefinition
Consumer Market All people who make purchases for personal use
Whoopies 50 year and older market
Baby Boomers Soaring of Birthrates after WW2
Generation X The Baby Bust Generation
Baby Boomlet Era where Baby boomers have their children
Disposable Income Money left after taxes
Discretionary Income Money left after paying living expense
Family Life Cycle Evolution from the young single adult to retirement
Industrial Market Business to Business purchases
Derived Demand Demand for industrial goods
Wholesalers Obtain goods from manufacturer and resell them to business's
Retailers Buy products from Wholesalers and sell them to customers
Popular Marketing sets

 



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