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Ch. 6 Vocab
Term | Definition |
---|---|
Consumer Market | All people who make purchases for personal use |
Whoopies | 50 year and older market |
Baby Boomers | Soaring of Birthrates after WW2 |
Generation X | The Baby Bust Generation |
Baby Boomlet | Era where Baby boomers have their children |
Disposable Income | Money left after taxes |
Discretionary Income | Money left after paying living expense |
Family Life Cycle | Evolution from the young single adult to retirement |
Industrial Market | Business to Business purchases |
Derived Demand | Demand for industrial goods |
Wholesalers | Obtain goods from manufacturer and resell them to business's |
Retailers | Buy products from Wholesalers and sell them to customers |