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Public Opinion

Kevin Weekley

Public Opinion TermsPublic Opinion Definitions
Public Opinion The distribution of individual attitudes toward a particular issue, candidate, or political institution
George Gallup First person to develope public opinion polling
Representative Sample The sample of those interviewed must be a representative of the entire population
Random Sampling Type of polling which gives everyone in the population and equal probability of being selected
Respondent's Knowledge Polls must adjust for people's lies and assumptions
Careful and Objective Wording Pollers should not be asked questions that seek certain answers or limit the answer
Straw Poll Poll that asks television viewers to call in and voice their opinions
Sampling Errors The slight variations in polls that differ from the views of the population as a whole
Solid South Region in the the south between the period of Reconstruction and the 1950's whose populous mainly voted Democrat
Political Ideology Coherent set of values and beliefs about public policy
The American Voter Classic study that investigated the ideological sophistication of the American electorate
Ideologues People who connect their opinions and beliefs to policy positions by candidates and parties; about 12% of the population
Group Benifits Voters People who vote for parties that support the types of groups they belong to, such as labor unions; about 42% of the population
Nature of the Times Voters People who link the time period to parties, which has caused good economy, ect; about 24% of the population
No Issue Content People who vote for reasons not pertaining to ideology or issue
Liberal Disapprove of strong central government
Conservative Believed that the government was best left to political elites
Neo-Con Term that describes the post-Cold War conservative movement
Created by: THSapgovt