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SPCM Unit 3
| Question | Answer |
|---|---|
| triangle thing | left corner=symbol; top= reference; right corner= referent (dashed line) |
| referent | dictionary definition |
| reference | thought/memory associated with the symbol |
| concrete language | tangible object |
| abstract language | ideas or concepts |
| oral style | a style that reflecst the spoken (rather than written) word |
| mixed metaphor | a metaphor that makes illogical comparisons between 2 or more things |
| mnemonic device | a verbal device that makes information easier to remember |
| antithesis | placement of words and phrases in contrast or opposition to one another |
| invitational environment | environment in which the highest priority is to understand, respect, and appreciate possible positions on an issue |
| condition of equality | acknowledge that all members hold equally valid perspectives worthy of exploration |
| condition of value | recognize the inherent value of your audience's views, although they might be different from yours |
| condition of self-determination | recognize that the members of the audience are experts in their own lives |
| explore an issue | engaging an audience in a discussion about a topic |
| articulate a position | invite an audience to understand an issue from your perspective, then open up a conversation to other perspectives |
| multiple perspectives pattern | systematically address the many sides of an issue before opening up the speech for dialogue with the audience |
| symbol | the spoken word |
| language is a__ | ambiguous |
| dashed line | the arbitrariness of language |
| idioms | "go figure", "over my head" |
| language is c__ | constitutive |
| language is constitutive (4) | reflects reality, creates reality, makes people think a certain way, strong rhetoric>dull repetition |