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Propaganda Technique
| Question | Answer |
|---|---|
| Emotional Appeal | Persuade the reader by using words that appeal to the reader's emotions rather than logic |
| Testimonial | Persuade by using an endorsement or quote by someone famous or in authority to support your argument |
| Transfer | Persuade by use of a picture of a famous person |
| Numbers, Facts, Statistics | Persuade by using specific data or information to show many people think something is true to support your idea |
| Bandwagon | Persuade the reader by doing something because it's popular or because "everyone" is doing it |
| Red Herring | Persuade by distracting the reader by using details not relevant to the argument |
| Name Calling | Persuade by attacking the person rather than the issue |
| Circular Argument | Persuade by stating the conclusion as part of the proof of the argument |
| Humor | Persuade by using humor |
| Comparison | Persuade by comparing one product to another product(s) stationing that one is better than the other(s) |
| Common Folk OR Plain Folk | Persuade by appealing to the "common" or every-day person |
| Snob Appeal | Persuade by appealing to the wealthy or beautiful- If you use this product you will be just like them |
| Glittering Adjectives | Adjectives used to make the product appear more desirable; Appeals to the senses |