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Propaganda Technique

Emotional Appeal Persuade the reader by using words that appeal to the reader's emotions rather than logic
Testimonial Persuade by using an endorsement or quote by someone famous or in authority to support your argument
Transfer Persuade by use of a picture of a famous person
Numbers, Facts, Statistics Persuade by using specific data or information to show many people think something is true to support your idea
Bandwagon Persuade the reader by doing something because it's popular or because "everyone" is doing it
Red Herring Persuade by distracting the reader by using details not relevant to the argument
Name Calling Persuade by attacking the person rather than the issue
Circular Argument Persuade by stating the conclusion as part of the proof of the argument
Humor Persuade by using humor
Comparison Persuade by comparing one product to another product(s) stationing that one is better than the other(s)
Common Folk OR Plain Folk Persuade by appealing to the "common" or every-day person
Snob Appeal Persuade by appealing to the wealthy or beautiful- If you use this product you will be just like them
Glittering Adjectives Adjectives used to make the product appear more desirable; Appeals to the senses
Created by: 1301001



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