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1.3_Sloan_Fund of mk
Question | Answer |
---|---|
Consists of consumers who purchase goods and services for personal use. | Consumer Market |
All people who share similar needs and wants and who have the ability to purchase a given product | Market |
Includes all businesses that buy products for use in their operations | Industrial Market OR business to business B-to-B |
What is the difference between Industrial and consumer markets? | Consumer is for personal use and Industrial is for business operations |
A company's percentage of the total sales volume generated by all the companies that compete in a given market | Market Share |
The group that is identified for a specific marketing program is the ______ ______ | Target market |
Businesses create a ________ _______ to develop a clear picture of their taget market. | customer profile |
Product, place, price, and promotion make up the _________ ___ | Marketing mix |