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tech of persuasion
| Question | Answer |
|---|---|
| Author's purpose | the reason an author writes: to persuade, to entertain, or to inform |
| Persuasion | the attempt to change opinions or attitudes (i.e. politics) or the attempt to change your behavior (i.e. advertisements) |
| Bandwagon | this approach encourages you to think that because everyone else is doing something, you should do it too, or you'll be left out |
| Glittering Generalities | uses important-sounding "positive words" used in general statements that cannot be proved or disproved |
| Testimonial | a famous personality or expert is used to endorse the product |
| Propaganda | an extreme written or spoken persuasion intended to influence the reader or listener strongly, and usually by one-sided rather than objective arguments |
| Bias | the tendency to favor one side too much; prejudice |
| Stereotype | a fixed form, character, or image of something as if everything or everyone in a cetegory are the same; not allowing for differences |
| Fact | Proven information |
| Opinion | Personal feeling towards a situation |
| Appeal to Emotions | a person is made to have strong feelings about a situation or product |
| Appeal to Reason | a person should feel, believe, or do something because it is logical |
| Slogan | a catchy phrase or statement often used to sell a service or a product |
| citing statistics | the use of numbers to persuade; it deceives by making the message look like it is based on fact; statistics should be questioned |
Created by:
smsmrsjones
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