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tech of persuasion

Author's purpose the reason an author writes: to persuade, to entertain, or to inform
Persuasion the attempt to change opinions or attitudes (i.e. politics) or the attempt to change your behavior (i.e. advertisements)
Bandwagon this approach encourages you to think that because everyone else is doing something, you should do it too, or you'll be left out
Glittering Generalities uses important-sounding "positive words" used in general statements that cannot be proved or disproved
Testimonial a famous personality or expert is used to endorse the product
Propaganda an extreme written or spoken persuasion intended to influence the reader or listener strongly, and usually by one-sided rather than objective arguments
Bias the tendency to favor one side too much; prejudice
Stereotype a fixed form, character, or image of something as if everything or everyone in a cetegory are the same; not allowing for differences
Fact Proven information
Opinion Personal feeling towards a situation
Appeal to Emotions a person is made to have strong feelings about a situation or product
Appeal to Reason a person should feel, believe, or do something because it is logical
Slogan a catchy phrase or statement often used to sell a service or a product
citing statistics the use of numbers to persuade; it deceives by making the message look like it is based on fact; statistics should be questioned
Created by: smsmrsjones



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