In each blank, try to type in the
word that is missing. If you've
typed in the correct word, the
blank will turn green.
If your not sure what answer should be entered, press the space bar and the next missing letter will be displayed. When you are all done, you should look back over all your answers and review the ones in red. These ones in red are the ones which you needed help on. Question: Records of sales people's meeting or contact with customers are to as:Answer: Call . Question: What is the overall reason that marketing are designed and implemented?Answer: Achieving goals. Question: 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake. Customers register by providing their contact information on a card. What does entering the drawings represent?Answer: Tactic. Question: A local florist chooses to locate her new in a mall instead of a small building across the street from the mall. This is an example of:Answer: . Question: Which element of the marketing mix includes , personal selling, sales, promotion, and publicity?Answer: Promotion. Question: Manny has a new ideaq for a new cleanser that would decrease the time in cleaning tiled floors. He thinks this would be better than any cleanser currently on the market. Which of the four P's should these investors consider first?Answer: . Question: A products marketing mix of:Answer: Product, price, promotion, . Question: Which of the following is a rating scale that marketing researchers to determine respondents' feelings:Answer: . Question: Which of the following is a characteristic of observation:Answer: Often records a of behaviors. Question: To obtain reliable, valid marketing-research data when personal interviews, researchers must make sure that the interviewers areAnswer: Open, , and nonjudgemental. Question: How can a database to track its customers' preferences and buying habits help a business?Answer: strong, loyal customer relationships. Question: How can businesses use databases to sort and organize information about customers' purchases brand preferences, and dollars amounts spent?Answer: To its marketing efforts. Question: Your company has you to make recommendations for new hardware and software to replace the existing marketing-information system. What should you recommend?Answer: Software that decision makers can use with minimum . Question: What is an example of marketing information that a business could gather by its customers?Answer: Location of the company's . Question: XYZ Company that the sales of iPads in blue have increased in sales. What can the business determine about the iPads?Answer: They're products. Question: What type of marketing data can a obtain by reviewing its inventory reports and customers' invoices?Answer: Customers' product . Question: What is one way that many businesses use the marketing information in sales reports?Answer: To improve the effectiveness of . Question: What type of report would indicate to a business that sales for a specific product have dramatically dropped over the past three months?Answer: inventory status. Question: What does a need in order to understand why a product that has been a strong seller for a long time is now losing popularity?Answer: information. Question: WHat type of source would give information about last 's sales:Answer: report. |
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Ma_Miller
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