Marketing Word Scramble
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Term | Definition |
1.Tangible Products | Products that can be touched, smelled, tasted, seen, and/or heard. |
2.Intagible Products | Productive activities that we pay someone else to perform. |
3.Tangible Items | Product that has Intangible aspects to them. |
4.Intagible Items | Product that has Tangible aspects to them as well. |
5.Features | Physical characteristics of a product. |
6.Benefits | What a customer get out of the product. |
7.Product Desire | Making it so customers want to buy the product. |
8.Want | Something that is not a requirement but someone wants to have. |
9.Need | Something that is a requirement and needs to have. |
10.Selling | Responding to consumer needs and wants through planned, personalized communication. |
11. Product | Anything that is offered to the market for attention, acquisition, use or consumption that satisfies a want or a need |
12. Utility | The usefulness to the products like having the right item in the right place at the right time. |
13. Ethnics | The basic principles that govern behavior |
14. Solicited | Used when a business or agency advertises its products or services. |
15. Unsolicited | Used if the recipient has done nothing to prompt your inquiry. |
16. Buisness Letter | Formal paper communications between, to or from businesses. |
17. Marketing Research | The marketing function that links the consumer, customer, & public to the marketer through information. |
18. Marketing Information Management | Organized attempt by a business to gather information to make better decisions about marketing issues, strategies, & problems. |
19. Database | Collection of related info about a specific topic. |
20. Marketing Information Systems | Internal data and outside sources |
Created by:
lamont23
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