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Marketing

Term and Definitions

TermDefinition
1.Tangible Products Products that can be touched, smelled, tasted, seen, and/or heard.
2.Intagible Products Productive activities that we pay someone else to perform.
3.Tangible Items Product that has Intangible aspects to them.
4.Intagible Items Product that has Tangible aspects to them as well.
5.Features Physical characteristics of a product.
6.Benefits What a customer get out of the product.
7.Product Desire Making it so customers want to buy the product.
8.Want Something that is not a requirement but someone wants to have.
9.Need Something that is a requirement and needs to have.
10.Selling Responding to consumer needs and wants through planned, personalized communication.
11. Product Anything that is offered to the market for attention, acquisition, use or consumption that satisfies a want or a need
12. Utility The usefulness to the products like having the right item in the right place at the right time.
13. Ethnics The basic principles that govern behavior
14. Solicited Used when a business or agency advertises its products or services.
15. Unsolicited Used if the recipient has done nothing to prompt your inquiry.
16. Buisness Letter Formal paper communications between, to or from businesses.
17. Marketing Research The marketing function that links the consumer, customer, & public to the marketer through information.
18. Marketing Information Management Organized attempt by a business to gather information to make better decisions about marketing issues, strategies, & problems.
19. Database Collection of related info about a specific topic.
20. Marketing Information Systems Internal data and outside sources
Created by: lamont23