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Innovation Mid Term

Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
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Question
Answer
Cosmopolites   show
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Localites   show
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What is the differences between Cosmopolites and Localites?   show
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What are examples of Cosmopolites and Localites?   show
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Homophily   show
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Heterophily   show
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show Homo- Wall street were people that were jobless Hetero- Now, rich college students joined.  
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Innovators   show
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Early Adopters   show
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show Stems from early adopters and probably reside in their social circle.  
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show A group that adopts an innovation later after they have seen how it works for others.  
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show The last people to adopt the innovation.  
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Why would you try to persuade early adopters and innovators first? How is this mapped out in the S Curve?   show
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show The degree to which an individual is able to influence other indviduals attitudes or overt behavior informally in a desired way with relative frequency.  
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Change Agents   show
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Who are change agents and how do they influence and affect diffusion and innovative processes?   show
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Lead Users   show
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show  
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Social Structure / Social Systems   show
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System Norms   show
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Innovation-Development Process   show
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show 1) problem or need which will lead to... 2) research 3) development 4) commercialisaton 5) diffusion and adoption phase 6) consequences of the innovation  
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show desirable vs. undersirable consequences, depending n whtehr the effects of an innovation in a social system are functional or dysfunctional.  
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Innovation-Development Process - Direct vs. Indirect   show
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show Depending on whether or not the changes are recognized and intended by the members of a social system.  
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Innovation-Development Process - Basic Versus Applied Research (Very Important)   show
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Equality Issues Through Consequences   show
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show The tomato thing in California, making it expensive to pick tomatoes.  
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Innovation-Decision Process   show
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show 1)Awareness 2) How To 3) Principles  
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show Selective perception is how you perceive information that is consistent with your beliefs and attitudes. Selective exposure is tendency to attend to communication messages that are consistent with the individuals existing attitudes and beliefs.  
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show  
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KAP   show
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show One in which change agents successfully diffuse knowledge (K) and favorable attitudes(A) yet do not successfully diffuse the adoption or practice of the innovation meant to contend with problem (P). Thus you have KA but no P, this is of course the gap.  
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Cue to Action   show
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What Stage Does Adoption vs. Rejection Happen?   show
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show That which occurs when an individual engages in activities that lead to a choice to adopt or reject an innovation.  
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show 1) Optional Individual Innovation-Decisions 2) Collective Innovation-Decisions 3) Authority Innovation-Decisions  
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Why are Individual Optional?   show
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show The length of time required for an individual or organization to pass through the innovation-decision process.  
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show The adoption of an innovation follows an S curve when plotted over a length of time. The categories of adopters are: innovators, early adopters, early majority, and laggards  
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Perceived Attributes of Innovations   show
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show Degree to which an innovation is changed or modified by a user in the process of its adoption and implementation  
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show A decision to reject an innovation after it has been previously been adopted.  
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Types of Discontinuance   show
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Replacement Discontinuance   show
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Disenchantment Discontinuance   show
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Sustainability (Interms of Adoption)   show
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show The means by which messages get from one individual to another.  
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show Mass media channels are more effective in creating knowledge of innovations, whereas interpersonal channels are more effective in forming and changing attitudes tward a new idea, and thus in influencing the decision to adopt or reject a new idea.  
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show  
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Technology Clusters   show
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show Information transfer, more like communication transfer. Example is the VCR thing in Japan and America. That's what Julie said.  
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Pro-Innovation Bias vs. Individual Blame Bias vs. System Blame Bias   show
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Recall Problem   show
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show 1) The innovation 2) Communication Channels 3) Time 4) A Social System  
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Innovation Decision Process   show
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show A graph that depicts the speed in which people adopt a innovation in a social system.  
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show All of the decisions, activities and their impacts that occur from recognition of a need or problem through research development and commercialization of an innovation through diffusion and adoption of the innovation by users to it's consequences.  
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show  
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What are some criticisms of Diffusion?   show
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Optional Individual Innovation-Decisions   show
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Collective Innovation-Decisions   show
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Authority Innovation-Decisions   show
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Development   show
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show Determinism is the belief that technology causes changes in society.  
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Social Constructionism   show
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show Defined as the production, manufacturing, packaging, marketing, and distribution of a product that embodies an innovation.  
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show When the individual forms a favorable or unfavorable attitude toward the innovation  
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Implementation   show
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show When the development seeks reinforcement for an innovation decision already made buy may reverse the decision if exposed to conflicting messages about it.  
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Gatekeeping   show
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show You are controlling the diffusion of an innovation.  
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show  
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show 1) active projective Considering adoption of the innovation but then deciding not to adopt it. 2) passive projective You never consider using the innovation.  
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Re-Invention   show
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Dissonance   show
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Perceived Attributes of Innovation   show
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