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Exam 1

Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
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Question
Answer
A big probelm with starting a new business is that there just isn't enough financing available.   show
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Opportunity recognition is the search and capture of new idea that lead to business opportunities.   show
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According to the Brie model, creating a website for your business is a key resource action   show
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show False  
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There are two way to build social capital: Legitimacy & social networking.   show
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In entreprenerurshiop, every good idea is a viable business opportunity.   show
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Research suggests that the first good idea entrepreneurs come up with is always the best.   show
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Work experience was the number one source of ideas for business, according to entrpreneurs in PSED.   show
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show True  
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Nearly all entrepreneurs talk about three universally mentioned rewards: flexibility, fame & fortune.   show
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show False  
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It is possible to be an entrepreneur as an employee within an organization.   show
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show False  
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It is said that today's entrprenuers are actually risk managers.   show
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Market scope refers to the geography of your target market.   show
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A buyout refers to starting a business from scratch.   show
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Bootstrapping refers to finding a low-cost or no-cost way to do something.   show
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Given that multiple individuals create a conflict, starting the business with one founder is one of the top indicators of start-up success.   show
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When conducting a SWOT analysis, lack of managerial experience would be considered a threat to the small business startup.   show
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There are three classic strategies for businesses of all types: differentiation, imitation and focus.   show
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show True  
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Generally an effective strategy for small business owners is trying to be the cost leader.   show
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Due diligence in buying a business involves studying the financial statements of the business including an income statement.   show
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Say Cheez Photo Booth is a local example of a business format franchise that one can buy for $10,000 plus 6% royalty.   show
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show True  
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Small businesses need a Web site only if they use it for actual sales   show
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show True  
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The designation TM when placed after a trade or service mark denotes that the mark has been registered federally with the U.S Patent & Trademark Office   show
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Inelastic products have no substitutes and are absolute necessities.   show
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For best success, assume that everyone is in your target market.   show
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For small businesses, rebates are not a good idea because it takes away from already a very low margin that they work on.   show
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The core product has features that differentiate it from the competition but are still closely related to the augmented product.   show
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Budgeting is important process in the market based management approach.   show
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show True  
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The primary reason for targeting is that you don't waste a lot of effort and money.   show
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An example of demographic segmentation is dividing up the market based on whether people live in city or rural areas.   show
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Differential advantages occur as a result of something a company does in either - product, price, place, or promotion.   show
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show False  
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show True  
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Discounting products or services 10% or less on a regular basis at the register is an effective strategy to grow sales because it builds customer loyalty.   show
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