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Desktop Publishing I Unit 5 Terms

Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
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Question
Answer
Alley   the space between columns  
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Business card   small publication (3 1/2 x 2 inches) containing information such as name, title, business, address, phone numbers, logo  
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Brochure   a booklet or pamphlet that contains descriptive information or advertising  
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Byline   the credit line for the author of an article  
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clip art   ready-made pieces of printed or computerized graphic art  
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Column   a vertical section of text  
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Continuation line   restates the original headline to simplify the process of finding an article that has been continued from a previous page  
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Gutter   the interior space between margins of two facing pages, sometimes used to describe the space beween columns  
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Headline   large type running above or beside a story to summarize its content; also called a head, for short  
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Jump line   type that tells the reader that a story is continued from another page  
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Letterhead   the area on a sheet of stationery where the name, address and other information is printed  
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Masthead   often located on the first inside page of the editorial page of a publication, contains information such as publisher, staff and contact information  
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Nameplate   the section on a newsletter that contains the publication name, date, volume number and logo; generally located at the top of the opening page  
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Newsletter   a printed report or letter containing news of interest to a particular group  
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Pull quote   a small amount of text taken from an article that is enlarged and often set off with rules, white space and quotation marks  
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Tombstoning   stacking two headlines side by side so that they collide with each other  
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