Cosmetology - Pathway to Success Terminology
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| Active Listening | Process of using verbal & non-verbal signs that show the speaker you are interested in what they are saying
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| Average Ticket | How much your typical guest spends per visit on services and/or products
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| Body Language | Communication cues provided by the movement & position of the body
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| Booth Rental | Business process where a stylist can rent space within an existing salon & run their own business performing cosmetology services (also known as Chair Rental)
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| Brand | 'Mental Imprint' characterized by a symbol or logo that is earned & belongs to a product, service, organization, individual and/or event
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| Business Plan | Report or plan of action that describes the current or projected future of a business
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| Business Records | All records associated with a business that must be organized & maintained to satisfy all federal, state, & local reporting & taxing requirements
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| Cancellation List | List containing the information of Guests who could not be booked an appointment on the time and/or day that they originally requested
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| Capital | The money you will invest to start your business
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| Close-Ended Question | Question that can be answered in a few words & does not require elaboration
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| Commission | Percentage of dollars brought into the salon from guest services & products sold by a particular stylist
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| Consultation | The process of obtaining the information you need from your guest in order to suggest services, products, & solutions to their hair & body needs
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| Consumption Supplies | Supplies used in the daily operation of the salon
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| Corporation | Business comprised of a group of stockholders who have a proprietary interest in the company and its welfare
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| Ethics | The principles that guide your professional behavior
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| Goal | A 'target' that is planned, monitored & reached within a scheduled time frame
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| Guest Referral | The process of gaining a new guest who was referred to you by an existing guest, usually through a word-of-mouth recommentation
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| Guest Retention | When guests continously return for scheduled services, remaining loyal to the salon & you
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| Guest Service Cycle | Guest service blueprint used to ensure a satisfactory guest experience at each stage of the guest visit
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| Impression Management | The attempt to ensure only positive impressions of you are perceived by your guests
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| Insurance | A written agreement that once purchased, guarantees that the business is protected in the events of accident & injury, fire, theft & loss of ability to do business
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| Job Description | Document stating all the responsibilities & tasks for a particular job position
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| Marketing | The use of written, verbal & visual communication designed to attract potential guests to your business
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| Networking | Utilizing social settings as an opportunity to meet new guests
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| Non-verbal communication | Unspoken messages sent through eye contact, facial expressions & body language
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| Open-Ended Question | Question that requires more than a few words to answer & is used in an effort to draw out information
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| Paraphrasing | Using your own words to summarize what you heard the speaker say
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| Partnership | When two or more persons share in the ownership & operations of a business
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| Personal Hygiene | Following a daily routine to maintain your body's cleanliness
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| Personnel | The employees of all positions in a particular business or company
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| Portfolio | A collection of your best work in digital or paper form
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| Professionalism | Behaving in a manner appropriate for your business setting
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| Rebooking | The process of scheduling your current guest's next appointment prior to them leaving your salon
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| Record Keeping | The accounting practice of maintaining & organizing all business records
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| Resume | A communication tool that catalogs & summarizes your education, employment history & professional accomplishments
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| Retail Supplies | Professional products that are sold to guests through your recommendations based on their hair & body needs.
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| Salon Operation | The skills & processes necessary to run a successful salon
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| Self-Esteem | Overall evaluation of self-worth
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| Sole proprietor | A business that is solely owned & managed by one person
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| Stress | Physical & psychological responses to demanding situations
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| Target-Market | Those individuals who are most likely to purchase your services and/or products through direct marketing efforts
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| Up-Selling | Also known as Ticket Upgrading, is the action of selling your guest additional services and/or products based on needs & solutions, also known as 'add-on' services or products
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| Value-Added Service | Giving your guests a higher level of guest service than that offered by your competitors, thereby creating the perception of value to your guests
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| Verbal Communication | Using words or language to communicate
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| Written Agreement | Any formal document that is a signed agreement between two parties & predetermines how certain situations will be handled should they arise
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