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PathwayToSuccess
Cosmetology - Pathway to Success Terminology
| Term | Definition |
|---|---|
| Active Listening | Process of using verbal & non-verbal signs that show the speaker you are interested in what they are saying |
| Average Ticket | How much your typical guest spends per visit on services and/or products |
| Body Language | Communication cues provided by the movement & position of the body |
| Booth Rental | Business process where a stylist can rent space within an existing salon & run their own business performing cosmetology services (also known as Chair Rental) |
| Brand | 'Mental Imprint' characterized by a symbol or logo that is earned & belongs to a product, service, organization, individual and/or event |
| Business Plan | Report or plan of action that describes the current or projected future of a business |
| Business Records | All records associated with a business that must be organized & maintained to satisfy all federal, state, & local reporting & taxing requirements |
| Cancellation List | List containing the information of Guests who could not be booked an appointment on the time and/or day that they originally requested |
| Capital | The money you will invest to start your business |
| Close-Ended Question | Question that can be answered in a few words & does not require elaboration |
| Commission | Percentage of dollars brought into the salon from guest services & products sold by a particular stylist |
| Consultation | The process of obtaining the information you need from your guest in order to suggest services, products, & solutions to their hair & body needs |
| Consumption Supplies | Supplies used in the daily operation of the salon |
| Corporation | Business comprised of a group of stockholders who have a proprietary interest in the company and its welfare |
| Ethics | The principles that guide your professional behavior |
| Goal | A 'target' that is planned, monitored & reached within a scheduled time frame |
| Guest Referral | The process of gaining a new guest who was referred to you by an existing guest, usually through a word-of-mouth recommentation |
| Guest Retention | When guests continously return for scheduled services, remaining loyal to the salon & you |
| Guest Service Cycle | Guest service blueprint used to ensure a satisfactory guest experience at each stage of the guest visit |
| Impression Management | The attempt to ensure only positive impressions of you are perceived by your guests |
| Insurance | A written agreement that once purchased, guarantees that the business is protected in the events of accident & injury, fire, theft & loss of ability to do business |
| Job Description | Document stating all the responsibilities & tasks for a particular job position |
| Marketing | The use of written, verbal & visual communication designed to attract potential guests to your business |
| Networking | Utilizing social settings as an opportunity to meet new guests |
| Non-verbal communication | Unspoken messages sent through eye contact, facial expressions & body language |
| Open-Ended Question | Question that requires more than a few words to answer & is used in an effort to draw out information |
| Paraphrasing | Using your own words to summarize what you heard the speaker say |
| Partnership | When two or more persons share in the ownership & operations of a business |
| Personal Hygiene | Following a daily routine to maintain your body's cleanliness |
| Personnel | The employees of all positions in a particular business or company |
| Portfolio | A collection of your best work in digital or paper form |
| Professionalism | Behaving in a manner appropriate for your business setting |
| Rebooking | The process of scheduling your current guest's next appointment prior to them leaving your salon |
| Record Keeping | The accounting practice of maintaining & organizing all business records |
| Resume | A communication tool that catalogs & summarizes your education, employment history & professional accomplishments |
| Retail Supplies | Professional products that are sold to guests through your recommendations based on their hair & body needs. |
| Salon Operation | The skills & processes necessary to run a successful salon |
| Self-Esteem | Overall evaluation of self-worth |
| Sole proprietor | A business that is solely owned & managed by one person |
| Stress | Physical & psychological responses to demanding situations |
| Target-Market | Those individuals who are most likely to purchase your services and/or products through direct marketing efforts |
| Up-Selling | Also known as Ticket Upgrading, is the action of selling your guest additional services and/or products based on needs & solutions, also known as 'add-on' services or products |
| Value-Added Service | Giving your guests a higher level of guest service than that offered by your competitors, thereby creating the perception of value to your guests |
| Verbal Communication | Using words or language to communicate |
| Written Agreement | Any formal document that is a signed agreement between two parties & predetermines how certain situations will be handled should they arise |
Created by:
goofeejules
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