Term and Definitions
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| 1.Tangible Products | Products that can be touched, smelled, tasted, seen, and/or heard.
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| 2.Intagible Products | Productive activities that we pay someone else to perform.
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| 3.Tangible Items | Product that has Intangible aspects to them.
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| 4.Intagible Items | Product that has Tangible aspects to them as well.
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| 5.Features | Physical characteristics of a product.
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| 6.Benefits | What a customer get out of the product.
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| 7.Product Desire | Making it so customers want to buy the product.
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| 8.Want | Something that is not a requirement but someone wants to have.
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| 9.Need | Something that is a requirement and needs to have.
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| 10.Selling | Responding to consumer needs and wants through planned, personalized communication.
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| 11. Product | Anything that is offered to the market for attention, acquisition, use or consumption that satisfies a want or a need
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| 12. Utility | The usefulness to the products like having the right item in the right place at the right time.
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| 13. Ethnics | The basic principles that govern behavior
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| 14. Solicited | Used when a business or agency advertises its products or services.
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| 15. Unsolicited | Used if the recipient has done nothing to prompt your inquiry.
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| 16. Buisness Letter | Formal paper communications between, to or from businesses.
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| 17. Marketing Research | The marketing function that links the consumer, customer, & public to the marketer through information.
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| 18. Marketing Information Management | Organized attempt by a business to gather information to make better decisions about marketing issues, strategies, & problems.
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| 19. Database | Collection of related info about a specific topic.
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| 20. Marketing Information Systems | Internal data and outside sources
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Created by:
lamont23
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