Marketing State Test Review
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| What are Demographics? | Measurable statistics
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| what are psychographics | Interests attitudes values
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| what are geographics? | region area climate
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| what is behavioral? | rate of use.
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| what are coupons and example of? | Sales Promotion.
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| what are the 4 P's in the marketing mix? | Product, Price, Promotion, and place.
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| Advantages that are location based are what kind of utility? | Place Utility.
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| What is the acronym for the market research process> | DOARA
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| What does the D on DOARA stand for? | Define problem.
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| What does the O on DOARA stand for? | Obtain data
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| What does the first A stand for in DOARA? | Analyse Data
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| What does the R stand for on DOARA? | Recommend solutions.
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| What does the second A stand for in DOARA? | Apply
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| Can promotions be positive or negative? | Yes
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| What are closed-ended questions? | Questions that require a specific answer; example true/false.
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You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
bryant.beus
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