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Marketing State Test Review

What are Demographics? Measurable statistics
what are psychographics Interests attitudes values
what are geographics? region area climate
what is behavioral? rate of use.
what are coupons and example of? Sales Promotion.
what are the 4 P's in the marketing mix? Product, Price, Promotion, and place.
Advantages that are location based are what kind of utility? Place Utility.
What is the acronym for the market research process> DOARA
What does the D on DOARA stand for? Define problem.
What does the O on DOARA stand for? Obtain data
What does the first A stand for in DOARA? Analyse Data
What does the R stand for on DOARA? Recommend solutions.
What does the second A stand for in DOARA? Apply
Can promotions be positive or negative? Yes
What are closed-ended questions? Questions that require a specific answer; example true/false.
Created by: bryant.beus
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