Busy. Please wait.

show password
Forgot Password?

Don't have an account?  Sign up 

Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account.
We do not share your email address with others. It is only used to allow you to reset your password. For details read our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
Don't know
remaining cards
To flip the current card, click it or press the Spacebar key.  To move the current card to one of the three colored boxes, click on the box.  You may also press the UP ARROW key to move the card to the "Know" box, the DOWN ARROW key to move the card to the "Don't know" box, or the RIGHT ARROW key to move the card to the Remaining box.  You may also click on the card displayed in any of the three boxes to bring that card back to the center.

Pass complete!

"Know" box contains:
Time elapsed:
restart all cards
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how


Marketing State Test Review

What are Demographics? Measurable statistics
what are psychographics Interests attitudes values
what are geographics? region area climate
what is behavioral? rate of use.
what are coupons and example of? Sales Promotion.
what are the 4 P's in the marketing mix? Product, Price, Promotion, and place.
Advantages that are location based are what kind of utility? Place Utility.
What is the acronym for the market research process> DOARA
What does the D on DOARA stand for? Define problem.
What does the O on DOARA stand for? Obtain data
What does the first A stand for in DOARA? Analyse Data
What does the R stand for on DOARA? Recommend solutions.
What does the second A stand for in DOARA? Apply
Can promotions be positive or negative? Yes
What are closed-ended questions? Questions that require a specific answer; example true/false.
Created by: bryant.beus