Comm Theory - Intro
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
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| theory | a set of systematic, informed hunches about the way things work
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| communication | the relational process of creating and interpreting messages that elicit a response
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| text | a record of a message that can be analyzed by others; book, film, photograph, or transcript
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| behavioral scientist | a scholar who applies the scientific method to describe, predict, and explain recurring forms of human behavior
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| rhetorician | a scholar who studies the ways in which symbolic forms can be used to identify with people, or to persuade them toward a certain point of view.
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| objective approach | the assumption that truth is singular and is accessible through unbiased sensory observation; committed to uncovering cause-and-effect relationships
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| interpretive approach | the linguistic work of assigning meaning or value to communicative texts; assumes that multiple meanings or truths are possible
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| humanistic scholarship | study of what it's like to be another person in a specific time and place; assumes there are few important panhuman similarities
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| epistemology | the study of the origin, nature, method, and limits of knowledge
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| determinism | the assumption that behavior is caused by heredity and environment
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| empirical evidence | data collected through direct observation
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| emancipation | liberation from any form of political, economic, racial, religious, or sexual oppression; empowerment
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| metatheory | theory about theory; the stated or inherent assumptions made when creating a theory
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| Occam's razor | rule of parsimony; given 2 plausible explanations for the same even, we should accept the simpler version
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| falsifiability | the requirement that a scientific theory be stated in such a way that it can be tested and disproved if it is indeed wrong
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| experiment | a research method that manipulates a variable in a tightly controlled situation in order to find out if it has the predicted effect
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| survey | a research method that uses questionnaires and structured interviews to collect self-reported data that reflects what respondents think, feel, or intend to do.
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| ethical imperative | grant others that occur in your construction the same autonomy you practice constructing them
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| self-referential imperative | include yourself as a constituent of your own construction
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| critical theorists | scholars who use theory to reveal unjust communication practices that create or perpetuate an imbalance of power
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| textual analysis | a research method that describes and interprets the characteristics of any text
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| ethnography | a method of participant observation designed to help a researcher experience a culture's complex web of meaning.
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