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COMM Theory - Intro

Comm Theory - Intro

theory a set of systematic, informed hunches about the way things work
communication the relational process of creating and interpreting messages that elicit a response
text a record of a message that can be analyzed by others; book, film, photograph, or transcript
behavioral scientist a scholar who applies the scientific method to describe, predict, and explain recurring forms of human behavior
rhetorician a scholar who studies the ways in which symbolic forms can be used to identify with people, or to persuade them toward a certain point of view.
objective approach the assumption that truth is singular and is accessible through unbiased sensory observation; committed to uncovering cause-and-effect relationships
interpretive approach the linguistic work of assigning meaning or value to communicative texts; assumes that multiple meanings or truths are possible
humanistic scholarship study of what it's like to be another person in a specific time and place; assumes there are few important panhuman similarities
epistemology the study of the origin, nature, method, and limits of knowledge
determinism the assumption that behavior is caused by heredity and environment
empirical evidence data collected through direct observation
emancipation liberation from any form of political, economic, racial, religious, or sexual oppression; empowerment
metatheory theory about theory; the stated or inherent assumptions made when creating a theory
Occam's razor rule of parsimony; given 2 plausible explanations for the same even, we should accept the simpler version
falsifiability the requirement that a scientific theory be stated in such a way that it can be tested and disproved if it is indeed wrong
experiment a research method that manipulates a variable in a tightly controlled situation in order to find out if it has the predicted effect
survey a research method that uses questionnaires and structured interviews to collect self-reported data that reflects what respondents think, feel, or intend to do.
ethical imperative grant others that occur in your construction the same autonomy you practice constructing them
self-referential imperative include yourself as a constituent of your own construction
critical theorists scholars who use theory to reveal unjust communication practices that create or perpetuate an imbalance of power
textual analysis a research method that describes and interprets the characteristics of any text
ethnography a method of participant observation designed to help a researcher experience a culture's complex web of meaning.
Created by: moogoogaiboo