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Intro Comm - Chapter 4

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Term
Definition
language   a structured system of symbols used for communicating meaning  
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denotative meaning   the literal meaning of a word  
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connotative meaning   the ideas or concepts a word suggests in addition to its literal definition  
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ambiguous language   words that can more than one meaning  
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Sapir-Whorf hypothesis   a theory that language shapes a person's views of reality  
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credibility   the extent to which others perceive us to be competent and trustworthy  
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cliches   words or phrases that were novel at one time but have lost their effect owing to overuse  
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dialects   language variations shared by people of a certain region or social class  
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equivocation   language that disguises the speaker's true intentions through strategic ambiguity  
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weasel words   words or phrases intended to mislead listeners by implying something they don't actually say  
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allness statements   a statement implying that a claim is true without exception  
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gossip   informal, and frequently judgmental, talk about people who are not present  
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criticism   the act of passing judgment on someone or something  
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threat   a declaration of the intention to harm someone  
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persuasion   the process of convincing people to think or act in a certain way  
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anchor-and-contrast approach   a persuasion technique by which one precedes a desired request with a request that is much larger  
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norm of reciprocity   the expectation that favors are reciprocated  
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social validation principle   the idea that people will comply with requests if they believe that others are also complying  
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euphemism   a vague, mild expression that symbolizes and substitutes for something blunter or harsher  
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slang   informal and conventional words often understood only within a particular group  
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jargon   technical vocabulary of a certain occupation or profession  
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defamation   language that harms a person's reputation or image  
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profanity   language considered to be vulgar, rude, or obscene  
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hate speech   language used to degrade, intimidate, or dehumanize specific groups of people  
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I-statement   a statement that claims ownership of the communicator's feelings or thoughts  
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you-statement   a statement that shifts responsibility for the communicator's feelings or thoughts to the other party in the communication  
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