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Chapter Four

Intro Comm - Chapter 4

language a structured system of symbols used for communicating meaning
denotative meaning the literal meaning of a word
connotative meaning the ideas or concepts a word suggests in addition to its literal definition
ambiguous language words that can more than one meaning
Sapir-Whorf hypothesis a theory that language shapes a person's views of reality
credibility the extent to which others perceive us to be competent and trustworthy
cliches words or phrases that were novel at one time but have lost their effect owing to overuse
dialects language variations shared by people of a certain region or social class
equivocation language that disguises the speaker's true intentions through strategic ambiguity
weasel words words or phrases intended to mislead listeners by implying something they don't actually say
allness statements a statement implying that a claim is true without exception
gossip informal, and frequently judgmental, talk about people who are not present
criticism the act of passing judgment on someone or something
threat a declaration of the intention to harm someone
persuasion the process of convincing people to think or act in a certain way
anchor-and-contrast approach a persuasion technique by which one precedes a desired request with a request that is much larger
norm of reciprocity the expectation that favors are reciprocated
social validation principle the idea that people will comply with requests if they believe that others are also complying
euphemism a vague, mild expression that symbolizes and substitutes for something blunter or harsher
slang informal and conventional words often understood only within a particular group
jargon technical vocabulary of a certain occupation or profession
defamation language that harms a person's reputation or image
profanity language considered to be vulgar, rude, or obscene
hate speech language used to degrade, intimidate, or dehumanize specific groups of people
I-statement a statement that claims ownership of the communicator's feelings or thoughts
you-statement a statement that shifts responsibility for the communicator's feelings or thoughts to the other party in the communication
Created by: moogoogaiboo



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