Comm Theory - Uses & Gratifications
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| uniform-effects model | the view that exposure to a media message affects everyone in the audience in the same way; often referred to as the "magic-bullet" or "hypodermic needle" model of mass communication
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| straight-line effect of media | a specific effect on behavior that is predicted from media content alone, with little consideration of the differences in people who consume that content
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| typology | a classification scheme that attempts to sort a large number of specific instances into a more manageable set of categories
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| parasocial relationship | a sense of friendship or emotional attachment that develops between TV viewers & media personalities
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To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
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