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Uses & Gratification

Comm Theory - Uses & Gratifications

uniform-effects model the view that exposure to a media message affects everyone in the audience in the same way; often referred to as the "magic-bullet" or "hypodermic needle" model of mass communication
straight-line effect of media a specific effect on behavior that is predicted from media content alone, with little consideration of the differences in people who consume that content
typology a classification scheme that attempts to sort a large number of specific instances into a more manageable set of categories
parasocial relationship a sense of friendship or emotional attachment that develops between TV viewers & media personalities
Created by: moogoogaiboo