Comm Theory - Semiotics
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
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| semiotics (semiology) | the study of the social production of meaning from sign systems; the analysis of anything that can stand for something else
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| myth | the connotative meaning that signs carry wherever they go; myth makes what is cultural seem natural
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| sign | the inseparable combination of the signifier and the signified
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| signifier | the physical form of the sign as we perceive it through our senses; an image
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| signified | the meaning we associate with the sign
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| denotative sign system | a descriptive sign without ideological content
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| connotative sign system | a mythic sign that has lost its historical referent; from without substance
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| deconstruction | the process of unmasking contradictions within a text; debunking
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| ideology | knowledge presented as common sense or natural, especially when its social construction is ignored or suppressed
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| triadic model | Peirce's view of the relationships among the object, representamen, and the interpretant
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