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Comm Theory - Semiotics

semiotics (semiology) the study of the social production of meaning from sign systems; the analysis of anything that can stand for something else
myth the connotative meaning that signs carry wherever they go; myth makes what is cultural seem natural
sign the inseparable combination of the signifier and the signified
signifier the physical form of the sign as we perceive it through our senses; an image
signified the meaning we associate with the sign
denotative sign system a descriptive sign without ideological content
connotative sign system a mythic sign that has lost its historical referent; from without substance
deconstruction the process of unmasking contradictions within a text; debunking
ideology knowledge presented as common sense or natural, especially when its social construction is ignored or suppressed
triadic model Peirce's view of the relationships among the object, representamen, and the interpretant
Created by: moogoogaiboo