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Semiotics
Comm Theory - Semiotics
| Term | Definition |
|---|---|
| semiotics (semiology) | the study of the social production of meaning from sign systems; the analysis of anything that can stand for something else |
| myth | the connotative meaning that signs carry wherever they go; myth makes what is cultural seem natural |
| sign | the inseparable combination of the signifier and the signified |
| signifier | the physical form of the sign as we perceive it through our senses; an image |
| signified | the meaning we associate with the sign |
| denotative sign system | a descriptive sign without ideological content |
| connotative sign system | a mythic sign that has lost its historical referent; from without substance |
| deconstruction | the process of unmasking contradictions within a text; debunking |
| ideology | knowledge presented as common sense or natural, especially when its social construction is ignored or suppressed |
| triadic model | Peirce's view of the relationships among the object, representamen, and the interpretant |
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