Comm Theory - Media Ecology
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
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| symbolic environment | the socially constructed, sensory, world of meanings
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| media | generic term for all human-invented technology that extends the range, speed, or channels of communication
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| medium | a specific type of media; for example a book, newspaper, radio, television, telephone, film, website, or email
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| media ecology | the study of different personal and social environments created by the use of different communication technologies
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| technology | according to McLuhan, human inventions that enhance communication
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| overdetermination | equifinality; a systems theory assumption that a given outcome could be effectively caused by any or many interconnected factors
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| tribal age | an acoustic era; a time of community because the ear is the dominant sense organ
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| literary age | a visual era; a time of private detachment because the eye is the dominant sense organ
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| print age | a visual era; mass produced books usher in the industrial revolution and nationalism, yet individuals are isolated
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| electronic age | an era of instant communication; a return to the global village with all-at-once sound and touch
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| global village | a worldwide electronic community where everyone knows everyone's business and all are somewhat testy
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| digital age | a possible fifth era of specialized electronic tribes contentious over diverse beliefs and values
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| faustian bargain | a deal with the devil; selling your soul for temporary earthly gain
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