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Media Ecology

Comm Theory - Media Ecology

TermDefinition
symbolic environment the socially constructed, sensory, world of meanings
media generic term for all human-invented technology that extends the range, speed, or channels of communication
medium a specific type of media; for example a book, newspaper, radio, television, telephone, film, website, or email
media ecology the study of different personal and social environments created by the use of different communication technologies
technology according to McLuhan, human inventions that enhance communication
overdetermination equifinality; a systems theory assumption that a given outcome could be effectively caused by any or many interconnected factors
tribal age an acoustic era; a time of community because the ear is the dominant sense organ
literary age a visual era; a time of private detachment because the eye is the dominant sense organ
print age a visual era; mass produced books usher in the industrial revolution and nationalism, yet individuals are isolated
electronic age an era of instant communication; a return to the global village with all-at-once sound and touch
global village a worldwide electronic community where everyone knows everyone's business and all are somewhat testy
digital age a possible fifth era of specialized electronic tribes contentious over diverse beliefs and values
faustian bargain a deal with the devil; selling your soul for temporary earthly gain
Created by: moogoogaiboo