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Media Ecology
Comm Theory - Media Ecology
Term | Definition |
---|---|
symbolic environment | the socially constructed, sensory, world of meanings |
media | generic term for all human-invented technology that extends the range, speed, or channels of communication |
medium | a specific type of media; for example a book, newspaper, radio, television, telephone, film, website, or email |
media ecology | the study of different personal and social environments created by the use of different communication technologies |
technology | according to McLuhan, human inventions that enhance communication |
overdetermination | equifinality; a systems theory assumption that a given outcome could be effectively caused by any or many interconnected factors |
tribal age | an acoustic era; a time of community because the ear is the dominant sense organ |
literary age | a visual era; a time of private detachment because the eye is the dominant sense organ |
print age | a visual era; mass produced books usher in the industrial revolution and nationalism, yet individuals are isolated |
electronic age | an era of instant communication; a return to the global village with all-at-once sound and touch |
global village | a worldwide electronic community where everyone knows everyone's business and all are somewhat testy |
digital age | a possible fifth era of specialized electronic tribes contentious over diverse beliefs and values |
faustian bargain | a deal with the devil; selling your soul for temporary earthly gain |