Comm Theory - Rhetoric of Aristotle
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
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| Rhetoric | discovering all possible means of persuasion
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| inartistic proofs | external evidence the speaker doesn't create
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| artistic proofs | internal proofs that contain logical, ethical, or emotional appeals
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| logos | logical proof, which comes from the line of argument in a speech
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| enthymeme | an incomplete version of a formal deductive syllogism that is created by leaving out a premise already accepted by the audience or by leaving an obvious conclusion unstated
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| ethos | perceived credibility, which comes from the speaker's intelligence, character, and goodwill toward the audience, as these personal characteristics are revealed through the message
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| pathos | emotional proof, which comes from the feelings the speech draws out of those who hear it
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| 5 canons of rhetoric | the principle divisions of the art of persuasion established by ancient rhetoricians - invention, arrangement, style, delivery, and memory
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| invention | a speaker's "hunt" for arguments that will be effective in a particular speech
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| golden mean | the virtue of moderation; the virtuous person develops habits that avoid extremes
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