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Rhetoric
Comm Theory - Rhetoric of Aristotle
| Term | Definition |
|---|---|
| Rhetoric | discovering all possible means of persuasion |
| inartistic proofs | external evidence the speaker doesn't create |
| artistic proofs | internal proofs that contain logical, ethical, or emotional appeals |
| logos | logical proof, which comes from the line of argument in a speech |
| enthymeme | an incomplete version of a formal deductive syllogism that is created by leaving out a premise already accepted by the audience or by leaving an obvious conclusion unstated |
| ethos | perceived credibility, which comes from the speaker's intelligence, character, and goodwill toward the audience, as these personal characteristics are revealed through the message |
| pathos | emotional proof, which comes from the feelings the speech draws out of those who hear it |
| 5 canons of rhetoric | the principle divisions of the art of persuasion established by ancient rhetoricians - invention, arrangement, style, delivery, and memory |
| invention | a speaker's "hunt" for arguments that will be effective in a particular speech |
| golden mean | the virtue of moderation; the virtuous person develops habits that avoid extremes |
Created by:
moogoogaiboo
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