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Rhetoric
Comm Theory - Rhetoric of Aristotle
Term | Definition |
---|---|
Rhetoric | discovering all possible means of persuasion |
inartistic proofs | external evidence the speaker doesn't create |
artistic proofs | internal proofs that contain logical, ethical, or emotional appeals |
logos | logical proof, which comes from the line of argument in a speech |
enthymeme | an incomplete version of a formal deductive syllogism that is created by leaving out a premise already accepted by the audience or by leaving an obvious conclusion unstated |
ethos | perceived credibility, which comes from the speaker's intelligence, character, and goodwill toward the audience, as these personal characteristics are revealed through the message |
pathos | emotional proof, which comes from the feelings the speech draws out of those who hear it |
5 canons of rhetoric | the principle divisions of the art of persuasion established by ancient rhetoricians - invention, arrangement, style, delivery, and memory |
invention | a speaker's "hunt" for arguments that will be effective in a particular speech |
golden mean | the virtue of moderation; the virtuous person develops habits that avoid extremes |