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Comm Theory - Cognitive Dissonance Theory

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Term
Definition
Cognitive Dissonance   show
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Selective Exposure   show
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show Strong doubts experienced after making an important, close-call decision that is difficult to reverse.  
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Minimal Justification Hypothesis   show
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show Public conformity to another's expectation without necessarily having a private conviction that matches the behavior.  
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Counterattitudinal Advocacy   show
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show A hypothetical, reliable gauge of the dissonance a person feels as a result of inconsistency.  
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show The claim that we determine our attitudes the same way outside observers do - by observing our behavior; an alternative to cognitive dissonance theory.  
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