Comm Theory - Cognitive Dissonance Theory
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| Cognitive Dissonance | The distressing mental state caused by inconsistency between a person's two beliefs or a belief and an action.
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| Selective Exposure | The tendency people have to avoid information that would create cognitive dissonance because it's incompatible with their current beliefs.
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| Postdecision Dissonance | Strong doubts experienced after making an important, close-call decision that is difficult to reverse.
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| Minimal Justification Hypothesis | A claim that the best way to stimulate an attitude change in others is to offer just enough incentive to elicit counterattitudinal behavior.
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| Compliance | Public conformity to another's expectation without necessarily having a private conviction that matches the behavior.
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| Counterattitudinal Advocacy | Publicly urging others to believe or do something that is opposed to what the advocate actually believes.
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| Dissonance Thermometer | A hypothetical, reliable gauge of the dissonance a person feels as a result of inconsistency.
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| Self-Perception Theory | The claim that we determine our attitudes the same way outside observers do - by observing our behavior; an alternative to cognitive dissonance theory.
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