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Cognitive Dissonance

Comm Theory - Cognitive Dissonance Theory

TermDefinition
Cognitive Dissonance The distressing mental state caused by inconsistency between a person's two beliefs or a belief and an action.
Selective Exposure The tendency people have to avoid information that would create cognitive dissonance because it's incompatible with their current beliefs.
Postdecision Dissonance Strong doubts experienced after making an important, close-call decision that is difficult to reverse.
Minimal Justification Hypothesis A claim that the best way to stimulate an attitude change in others is to offer just enough incentive to elicit counterattitudinal behavior.
Compliance Public conformity to another's expectation without necessarily having a private conviction that matches the behavior.
Counterattitudinal Advocacy Publicly urging others to believe or do something that is opposed to what the advocate actually believes.
Dissonance Thermometer A hypothetical, reliable gauge of the dissonance a person feels as a result of inconsistency.
Self-Perception Theory The claim that we determine our attitudes the same way outside observers do - by observing our behavior; an alternative to cognitive dissonance theory.
Created by: moogoogaiboo