MTG 315 CHPT 2
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| competitive advantage | show 🗑
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| direct owndership | show 🗑
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| diversification | show 🗑
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| show | selling domestically produced products to foreign markets
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| show | a bottom-line estimate of the organization's profiability
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| show | a contractual arrangement in which the franchisor provides a franchisee the right to use its name and marketing and operational support in exchange for a fee and, typically, a share of the profits
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| joint venture | show 🗑
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| licensing | show 🗑
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| market | show 🗑
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| show | a marketing strategy that focuses on selling existing goods and services to new customers
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| show | a marketing strategy that emphasizes selling more of existing goods and services to existing customers
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| show | a description of the current state of the market
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| show | an action-oriented document or playbook that guides the analysis, implementation, and control of the firm's marketing strategy
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| mission statement | show 🗑
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| show | a firm that operates in two or more countries
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| show | external factors that the firm may be able to capitalize on to meet or exceed its stated objectives
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| show | the activities a firm undertakes to create a certain perception of its product in the eyes of the target market
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| show | a marketing strategy that involves creating new goods and services for existing markets. The stage of new-product development that a firm determines the good/service can be produced in a way that meets customer need and generates profit
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| show | the systematic collection of data to identify the trends, conditions, and competitive forces that have the potential to influence the performance of the firm and the choice of appropriate strategies
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| show | the process of thoughfully defining a firm's objectives and developing a method for achieving those objectives
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| show | the set of actions taken to accomplish organizational objectives
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| show | internal capabilites that help the company achieve its objectives
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| SWOT analysis | show 🗑
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| target market | show 🗑
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| show | current and potential external factors that may challenge the firm's short and long term performance
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| weakness | show 🗑
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| BCG Matrix | show 🗑
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| show | large market share, high growth rate
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| Question marks | show 🗑
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| Cash cows | show 🗑
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| Dogs | show 🗑
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| show | strengths & weaknesses
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| show | opportunities & threats
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| show | Specific, measurable, and realistic
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| What are the four basic categories of marketing growth strategies? | show 🗑
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| show | diversification
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| Existing market + existing product= | show 🗑
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| Existing market + new product= | show 🗑
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| New market + existing product= | show 🗑
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| show | Product, Promotion, Place, and Pricing
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| show | many departments rely on a sales forecast, which projects how many units of a product the company expects to sell during a specific time period
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| show | The expense forecast is an estimate of the costs the company will incur to create, communicate, and deliver the product
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| Break-even analysis | show 🗑
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| show | implementation, organizational structure, and contingency planning
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| Marketing strategies in order from lowest risk (w/ low potential return) to highest risk (w/ high potential return) | show 🗑
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You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
amay322