MTG 315 CHPT 2
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| competitive advantage | show 🗑
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| direct owndership | show 🗑
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| show | a marketing strategy that seeks to attract new customers by offering new products that are unrelated to the existing products produced by the organization
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| show | selling domestically produced products to foreign markets
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| show | a bottom-line estimate of the organization's profiability
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| show | a contractual arrangement in which the franchisor provides a franchisee the right to use its name and marketing and operational support in exchange for a fee and, typically, a share of the profits
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| show | an arrangement in which a domestic firm partners with a foreign company to create a new entity, thus allowing the domestic firm to enter the foreign company's market
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| show | a legal process in which one firm pays to use or distribute another firm's resources, including products, trademarks, patents, intellectual property, or other proprietary knowledge
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| show | the group of consumers or organizations that is interested in and able to by a particular product
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| show | a marketing strategy that focuses on selling existing goods and services to new customers
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| show | a marketing strategy that emphasizes selling more of existing goods and services to existing customers
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| show | a description of the current state of the market
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| marketing plan | show 🗑
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| mission statement | show 🗑
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| show | a firm that operates in two or more countries
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| opportunities | show 🗑
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| show | the activities a firm undertakes to create a certain perception of its product in the eyes of the target market
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| product development | show 🗑
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| situation analysis | show 🗑
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| strategic planning | show 🗑
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| strategy | show 🗑
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| show | internal capabilites that help the company achieve its objectives
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| show | an evaluation of the firm's Strengths, Weaknesses, Opportunities, and Threats
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| target market | show 🗑
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| threats | show 🗑
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| show | internal limitations that may prevent or disrupt the firm's ability to meet its state objectives
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| show | popular analysis tools to describe the current market; Boston Consulting Group Matrix; includes Stars, Question Marks, Cash cows, and Dogs
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| Stars | show 🗑
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| show | small market share, high growth rate
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| Cash cows | show 🗑
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| show | small market share, low growth rate
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| show | strengths & weaknesses
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| show | opportunities & threats
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| What three basic characteristics do quality marketing objectives have? | show 🗑
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| What are the four basic categories of marketing growth strategies? | show 🗑
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| New market + new product= | show 🗑
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| Existing market + existing product= | show 🗑
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| show | product development
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| show | market development
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| 4 P's of the marketing mix? | show 🗑
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| show | many departments rely on a sales forecast, which projects how many units of a product the company expects to sell during a specific time period
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| Expense forecast | show 🗑
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| Break-even analysis | show 🗑
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| Controls section of marketing plans include what three items? | show 🗑
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| show | exporting--licensing--franchising--joint venture--direct ownership
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You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
amay322