Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password

Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.

MTG 315 CHPT 2 Test

Enter the letter for the matching Answer
incorrect
1.
Sales forecast
incorrect
2.
exporting
incorrect
3.
strategic planning
incorrect
4.
target market
incorrect
5.
franchising
incorrect
6.
Cash cows
incorrect
7.
licensing
incorrect
8.
strategy
incorrect
9.
joint venture
incorrect
10.
Internal considerations of SWOT Analysis
incorrect
11.
Stars
incorrect
12.
External considerations of SWOT Analysis
incorrect
13.
opportunities
incorrect
14.
New market + existing product=
incorrect
15.
Existing market + existing product=
incorrect
16.
threats
incorrect
17.
situation analysis
incorrect
18.
product development
incorrect
19.
weakness
incorrect
20.
diversification
A.
a contractual arrangement in which the franchisor provides a franchisee the right to use its name and marketing and operational support in exchange for a fee and, typically, a share of the profits
B.
market penetration
C.
internal limitations that may prevent or disrupt the firm's ability to meet its state objectives
D.
selling domestically produced products to foreign markets
E.
market development
F.
a marketing strategy that seeks to attract new customers by offering new products that are unrelated to the existing products produced by the organization
G.
many departments rely on a sales forecast, which projects how many units of a product the company expects to sell during a specific time period
H.
a legal process in which one firm pays to use or distribute another firm's resources, including products, trademarks, patents, intellectual property, or other proprietary knowledge
I.
opportunities & threats
J.
large market share, high growth rate
K.
an arrangement in which a domestic firm partners with a foreign company to create a new entity, thus allowing the domestic firm to enter the foreign company's market
L.
the set of actions taken to accomplish organizational objectives
M.
external factors that the firm may be able to capitalize on to meet or exceed its stated objectives
N.
the group of customers toward which an organization has decided to direct its marketing efforst
O.
strengths & weaknesses
P.
a marketing strategy that involves creating new goods and services for existing markets. The stage of new-product development that a firm determines the good/service can be produced in a way that meets customer need and generates profit
Q.
the systematic collection of data to identify the trends, conditions, and competitive forces that have the potential to influence the performance of the firm and the choice of appropriate strategies
R.
large market share, low growth rate
S.
current and potential external factors that may challenge the firm's short and long term performance
T.
the process of thoughfully defining a firm's objectives and developing a method for achieving those objectives
Type the Question that corresponds to the displayed Answer.
incorrect
21.
the group of consumers or organizations that is interested in and able to by a particular product
incorrect
22.
an action-oriented document or playbook that guides the analysis, implementation, and control of the firm's marketing strategy
incorrect
23.
a marketing strategy that emphasizes selling more of existing goods and services to existing customers
incorrect
24.
internal capabilites that help the company achieve its objectives
incorrect
25.
The expense forecast is an estimate of the costs the company will incur to create, communicate, and deliver the product
incorrect
26.
an evaluation of the firm's Strengths, Weaknesses, Opportunities, and Threats
incorrect
27.
a marketing strategy that focuses on selling existing goods and services to new customers
incorrect
28.
a description of the current state of the market
incorrect
29.
popular analysis tools to describe the current market; Boston Consulting Group Matrix; includes Stars, Question Marks, Cash cows, and Dogs
incorrect
30.
the superior position a product enjoys over competing products if consumers believe it has more value than other products in its category

edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how
Created by: amay322