MTG 315 CHPT 2 Test
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| A. market developmentB. market penetration, product development, market development, and diversificationC. selling domestically produced products to foreign marketsD. combines the data provided in the sales and expense forecasts to estimate how much the company needs to sell to cover its expensesE. large market share, high growth rateF. strengths & weaknessesG. the group of customers toward which an organization has decided to direct its marketing efforstH. The expense forecast is an estimate of the costs the company will incur to create, communicate, and deliver the productI. a marketing strategy that emphasizes selling more of existing goods and services to existing customersJ. a contractual arrangement in which the franchisor provides a franchisee the right to use its name and marketing and operational support in exchange for a fee and, typically, a share of the profitsK. implementation, organizational structure, and contingency planningL. a concise affirmation of the firm's long-term purposeM. a description of the current state of the marketN. a bottom-line estimate of the organization's profiabilityO. external factors that the firm may be able to capitalize on to meet or exceed its stated objectivesP. large market share, low growth rateQ. a marketing strategy that involves creating new goods and services for existing markets. The stage of new-product development that a firm determines the good/service can be produced in a way that meets customer need and generates profitR. small market share, low growth rateS. the process of thoughfully defining a firm's objectives and developing a method for achieving those objectivesT. small market share, high growth rate |
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