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MTG 315 CHPT 2 Test

Enter the letter for the matching Answer
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1.
market summary
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2.
Question marks
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3.
Controls section of marketing plans include what three items?
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4.
Break-even analysis
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5.
Internal considerations of SWOT Analysis
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6.
Dogs
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7.
opportunities
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8.
franchising
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9.
mission statement
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10.
Expense forecast
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11.
strategic planning
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12.
financial projections
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13.
market penetration
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14.
What are the four basic categories of marketing growth strategies?
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15.
Stars
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16.
target market
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17.
New market + existing product=
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18.
product development
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19.
Cash cows
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20.
exporting
A.
market development
B.
market penetration, product development, market development, and diversification
C.
selling domestically produced products to foreign markets
D.
combines the data provided in the sales and expense forecasts to estimate how much the company needs to sell to cover its expenses
E.
large market share, high growth rate
F.
strengths & weaknesses
G.
the group of customers toward which an organization has decided to direct its marketing efforst
H.
The expense forecast is an estimate of the costs the company will incur to create, communicate, and deliver the product
I.
a marketing strategy that emphasizes selling more of existing goods and services to existing customers
J.
a contractual arrangement in which the franchisor provides a franchisee the right to use its name and marketing and operational support in exchange for a fee and, typically, a share of the profits
K.
implementation, organizational structure, and contingency planning
L.
a concise affirmation of the firm's long-term purpose
M.
a description of the current state of the market
N.
a bottom-line estimate of the organization's profiability
O.
external factors that the firm may be able to capitalize on to meet or exceed its stated objectives
P.
large market share, low growth rate
Q.
a marketing strategy that involves creating new goods and services for existing markets. The stage of new-product development that a firm determines the good/service can be produced in a way that meets customer need and generates profit
R.
small market share, low growth rate
S.
the process of thoughfully defining a firm's objectives and developing a method for achieving those objectives
T.
small market share, high growth rate
Type the Answer that corresponds to the displayed Question.
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21.
New market + new product=
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22.
External considerations of SWOT Analysis
Type the Question that corresponds to the displayed Answer.
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23.
a legal process in which one firm pays to use or distribute another firm's resources, including products, trademarks, patents, intellectual property, or other proprietary knowledge
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24.
the set of actions taken to accomplish organizational objectives
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25.
current and potential external factors that may challenge the firm's short and long term performance
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26.
internal capabilites that help the company achieve its objectives
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27.
the group of consumers or organizations that is interested in and able to by a particular product
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28.
a method of entering an international market in which a domestic firm actively manages a foreign company or overseas facilities
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29.
popular analysis tools to describe the current market; Boston Consulting Group Matrix; includes Stars, Question Marks, Cash cows, and Dogs
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30.
internal limitations that may prevent or disrupt the firm's ability to meet its state objectives

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