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Chapter 4 - Cognition, Intelligence & Memory

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Term
Definition
Cognitive Load   Extent to which our mind is engaged in controlled processing - the more load,less capable of thinking  
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Stroop Effect   An automatic process interferes with a controlled process.  
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Motivation Determines Allocation   The importance of information determines what proportion of your available resources will be consumed about it. (running from bear, won't care about digestion)  
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Cocktail Party Effect   At a party, you all of a sudden hear your name. Your brain was subconsciously eavesdropping the whole time, but nothing was important until your name was called. You then shift your attention.  
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Heuristics   Mental shortcuts that help us make decisions quickly and with minimal cognitive effort.  
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Availability Heuristic   The easier to think of instances of something, the more often that thing occurs.  
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Representatives Heuristic   Which category does this instance best represent? Judgement about which category something belongs in.  
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Confirmation Bias   We tend to look for information that supports what we already believe to be true. If we agree, it's a fact.  
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Metacognition   Thinking about thinking  
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Comparative Cognition   Refers to the study of thought processes among a number of different species  
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Intelligence   Smartness  
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G Factor   General intelligence - core level of intelligence that underlies all other specific abilities.  
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Howard Gardner's Theory of Multiple Intelligences   Verbal/Linguistic Logical/Mathematical Spatial/Visual Bodily/Kinesthetic Musical Interpersonal/consider moods o others Intrapersonal/self aware Naturalist/Animal recognition Existential/deep qs  
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Emotion Intelligence   Ability to regulate self and work effectively with others  
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Declarative Memories   Specific facts you can recall: Semantic - discrete facts - meaning, state caps Episodic - specific events - concert  
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Procedural Memories   Sequence of cog-behavioral action stored in a more subconscious form. tying a shoe.  
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Primacy/Recency Effect   More likely to remember the first items last items  
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Icomic Ecoic   Look up sensory, short term, & long term Memories  
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Scripts   Sequence of behaviors that we engage in. sequences of someone asking you "come lets watch a new movie", stored & retrived  
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Schemas   Groups of information that are linked together because they're somehow related. Zoo - animals, enclosure, school trip experience  
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Stereotypes   Sets of beliefs that we have about a particular social group  
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Priming   A stimulus that activates a related concept - activates subconsciously other related schemas (perfume)  
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State dependent memory   If you experience something in one psychological state, may be hard to recall in another state.  
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Decay   Dissolvation of information over time and is lost forever if not accessed readily.  
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Interference   Hard to encode information correctly or to recall it efficiently because the brain is procession something else at the same time. (attack by kids as u put you keys down, wont remember later where)  
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Insufficient priming   Memory stored correctly but not enough activation to locate it and move it from long term to short term memory. (Going through letters of alphabet to remember one's name)  
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Disorganization   Information stored but cant find due to some error in manner the information was organized in storage. Hard to access. Something popping in your head all of a sudden.  
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Retrograde Amnesia   Inability to remember things prior to the onset of memory loss. The Borne Identity.  
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Anterograde Amnesia   Inability to form new memories, even though memories from the past remain intact. Alzheimers, remember past.  
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