Exploring Mediated Communications
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
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| Agenda-setting: | The process by which media identify and structure important and meaningful issues for audiences.
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| Cultivation Theory: | An approach to media research which argues that media consumption has a cumulative influence in promoting a shared worldview.
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| Electronic Society: | The stage at which all forms of communication have been influenced, either directly or indirectly, by electronic media.
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| Entertainment: | The form of gratification we get when media function as a form of wish fulfillment, providing satisfying images and stimulating emotions.
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| Gatekeepers: | Editors, producers, webmasters, and other media managers who decide which messages will get produced.
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| Gratification Function: | The active use of media to fulfill needs and desires.
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| Hypodermic Needle Model: | Explains direct media effects by suggesting that a specific message can be "shot" into an unsuspecting audience.
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| Information: | When discussing media gratification, the desire for knowledge based on curiosity, personal investment or need.
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| Literacy: | The ability to comprehend and use written symbols.
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| Mass Communication: | The creation of meaning through messages sent to a large, unseen and anonymous audience.
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| Media: | The vehicles that carry messages.
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| Media Literacy: | The ability to understand the language of media and critically assess the contribution of media to society.
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| Media Synergy: | The use of media conglomerates of as many channels of delivery as possible for similar content.
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| Oral Cultures: | Cultures in which speaking and hearing are the dominant forms of communication.
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| Selective Exposure: | People choose to watch or listen to media messages that confirm existing beliefs.
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| Selective Retention: | People choose to remember media messages that confirm existing beliefs.
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| Social Utility: | The function media serve when they provide common topics about social relationships and models for behavior.
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| Surveillance: | The function of media to keep the public informed about social and political events.
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| Technological Convergence: | The union of different, specialized media to meet the individual needs of users.
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| Third Person Effect: | The belief that media influence others more than ourselves.
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